PrimaLoft, Inc. Opens Asian Headquarter

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Boris Lu to Manage New Office in Xiamen, China

LATHAM, N.Y. – JULY 2015:PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, announces a continuation of its growth geographically with the opening of its new Asian headquarter, effective June 2015. The new office, a wholly-owned subsidiary of PrimaLoft, is located in Xiamen, China, and includes customer service and technical support departments, as well as a quality control lab. Boris Lu, with almost 15 years of supply chain experience, will manage the office as operations manager – Asia.

Located between the important key destinations of Hong Kong and Shanghai, Xiamen offers excellent transport links, including air, sea and rail. Furthermore, the textile sector is well established among other industries in this busy port city.

PrimaLoft_Boris Lu_300dpi

As operations manager – Asia, Boris Lu is responsible for the overall operations of the office and subsidiary in China, for HR, assisting in supply chain management, as well as technical and quality control aspects of the business in Asia while also managing the daily functions of the new office. Boris Lu reports to Vanessa Mason, director of engineering technologies for PrimaLoft. He works closely with the entire management staff in executing company-wide strategies, as well as with Jochen Lagemann, managing director - Europe & Asia, to further establish and maintain relationships with Asian brand partners to advance growth in the area with the established Asian sales team.

Boris Lu joins PrimaLoft from Albany International, where he served as global commodity manager for six years. Prior to this, Lu worked as sourcing manager for Katun Corporation and held multiple positions in supply chain management at Kodak. 

 “The opening of our first wholly-owned subsidiary in Asia is an exciting development for us as we look at our international growth plans,” said Mike Joyce, president and chief executive officer of PrimaLoft. “Many of our valued brand partners and manufacturers are based here, so we need to further build our on-the-ground representation in Asia to do business in real-time and in the local languages. This will allow us to be the most efficient business we can be and continue to delight our customers. Boris is an excellent addition to our team, and we’re looking forward to working with him to expand not only the PrimaLoft® brand, but also our physical presence in this important region.” 

PrimaLoft office address in Xiamen, China:

PrimaLoft (Xiamen) Trading Co. Ltd
D2, 11th Floor, Haibin Building,
No. 52, Lujiang Road,
Siming District, Xiamen,361001
P. R. China
厦门市思明区鹭江道52号海滨大厦11楼D2

About PrimaLoft, Inc.

PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany, Italy and China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.

PrimaLoft®, Feel the Performance™

Press Contact:

Eleanor Sachs 
eleanor@cgprpublicrelations.com
781.639.4924

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