Hydro Flask Expands Product Line into the European Market


Bend, OR (July 8, 2015) – Hydro Flask— the award-winning leader in high-performance, insulated stainless steel flasks — will expand its European collection beyond the UK, and will introduce its Spring ’16 European line at the OutDoor Show in Friedrichshafen, Germany this July.


As the category leader in the insulated hydration market, Hydro Flask is proud to introduce its TempShield™ insulation to Europe. Used in 100% of Hydro Flask bottles and containers, TempShield insulation ensures that Hydro Flask products always deliver refreshment by keeping temperature constant for hours.

To further expand on its insulation expertise, Hydro Flask will introduce its insulated Flex Cap. Available in April 2016, the Flex Cap features Honeycomb Insulation™ to lock in temperature longer, and the flexible TPE strap and integrated stainless steel pivots keep the bottle perfectly balanced and comfortable to transport no matter the terrain.

“We’re very excited to be introducing our products and technologies at Friedrichshafen,” said Mike Wallenfels, Hydro Flask Vice President of Worldwide Sales. “Hydro Flask has been on a mission to save the world from lukewarm and one way in which we do this is through continued innovation.”

Hydro Flask has quickly become the fastest growing hydration company in the United States and in the past two years has seen both unit and revenue growth of more than 200%. As the number one insulated and third overall hydration brand in the country, Hydro Flask’s expansion into Europe further demonstrates the company’s dedication to bringing the most innovative insulated products to consumers across the globe.

Hydro Flask currently sells its products in the Outdoor, Natural Food, Coffee and Beer channels and is a member of the Inc. 500 List of Fastest-Growing Private Companies in America.

About Hydro Flask

Hydro Flask is the award-winning global leader in high-performance, insulated stainless steel flasks. Founded in 2009 in beautiful Bend, Oregon, the company’s mission is to save the world from lukewarm. Using the highest quality 18/8 stainless steel, Hydro Flask food and beverage flasks are pure, stylish, BPA‐free, recyclable, and backed by a lifetime warranty.

Hydro Flask strongly believes that great flasks and great causes go hand-in-hand. Through its charitable arm 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity they choose. Learn more about Hydro Flask’s charitable giving
at https://www.hydroflask.com/5‐back.