Bend, OR (February 10, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, is excited to introduce 11 new refreshingly bold colors across its hydration, coffee, beer and food collections. The new hues include Cobalt, Lava, Graphite, Forest, Plum, Pacific, Mango, Kiwi, Tangelo, Citron and Mint. The new colors complement old favorites like Black, White and Classic Stainless.
The new colors are available in Standard Mouth sizes, coffee, food and True Pints at www.hydroflask.com/new-arrivals, as well as select retailers nationwide. Beginning April 1st, Hydro Flask will expand the new colors into the Wide Mouth family.
“Hydro Flask embodies an inclusive active lifestyle,” said Hydro Flask Vice President of Marketing and Product, David Visnack. “We recognize that our customers carry our products every day and we wanted colors that enabled them to express themselves while on the go.”
Since the company’s beginning in 2009, Hydro Flask has maintained its dedication to insulated products and uniquely refreshing experiences. Continuing to innovate and provide a life free from lukewarm, Hydro Flask has exploded to become the number one insulated hydration brand.
About Hydro Flask
Hydro Flask is the award-winning global leader in high-performance, insulated stainless steel flasks. Founded in 2009 in beautiful Bend, Oregon, the company’s mission is to save the world from lukewarm. Using Pro Grade 18/8 stainless steel and the company’s unique Temp Shield Insulation™, Hydro Flask food and beverage flasks are stylish, BPA‐free, recyclable, and backed by a lifetime warranty. Hydro Flask strongly believes that great flasks and great causes go hand-in-hand. Through its charitable arm, 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity of their choosing. Learn more about Hydro Flask’s charitable giving at https://www.hydroflask.com/5‐back.