LIFESTRAW® DEBUTS LIFESTRAW® GO WATER BOTTLE WITH TWO-STAGE FILTRATION FOR OUTDOOR RECREATION AND EVERYDAY HYDRATION AT OUTDOOR RETAILER SUMMER MARKET 2016
LAUSANNE, Switzerland (July 27, 2016) – LifeStraw® (lifestraw.com), a global leader in developing innovative filtration and purification products for safe drinking water, will debut the LifeStraw Go water bottle, utilizing a two-stage filtration process that removes bacteria and protozoa to make microbiologically contaminated water safe to drink, while also reducing organic chemicals, chlorine and bad taste. Being unveiled at Outdoor Retailer Summer Market, Aug. 3-6 in Salt Lake City, the LifeStraw Go bottle is available in five colors (blue, pink, purple, green and gray), to appeal to a variety of consumers in a wide range of outdoor pursuits. Available for $49.95 at retail locations throughout North America, including REI, and online at www.lifestraw.com, it will be on display at booth #39181.
The LifeStraw Go is engineered for a broad range of activities, from hiking, running, backpacking, emergency preparedness and traveling to everyday hydration at work, home or the gym. LifeStraw Go weighs less than 8 ounces and holds 22 ounces of filtered water that meets stringent U.S. EPA standards. It features a flip top bite valve and carabiner, is BPA free and contains no chemicals. Its raw materials meet U.S. Food and Drug Administration regulations.
“With an upgraded two-stage filtration system, the LifeStraw Go delivers increased confidence to outdoor enthusiasts and those living an active lifestyle who are seeking safe drinking water on-the-go,” said Alison Hill, LifeStraw’s managing director. “It furthers our commitment to be proactive in innovation, develop great technology that cultivates trust in our brand amongst consumers, while expanding our efforts to provide safe water to developing communities and children around the world.”
In the two-stage filtration process, stage one is a hollow fiber membrane that removes 99.9999 percent of bacteria (E. coli and salmonella), 99.9 percent of protozoa (Giardia, Cryptosporidium, etc.), and reduces turbidity by filtering particulate matter larger than 0.2 microns. Stage two is an activated carbon capsule that reduces chlorine, organic chemical matter (like herbicides and pesticides), and bad taste. The hollow fiber membrane will filter up to 264 gallons throughout its life, while the carbon capsule will filter 26 gallons. Replacements are available for both.
In May, LifeStraw expanded its global Follow the Liters program in Alwar, India, providing safe drinking water to school children. Through this humanitarian initiative, for each LifeStraw purchased, one school child in a developing community receives safe drinking water for an entire school year. The LifeStraw team brought high-volume LifeStraw Community purifiers to 33 schools in two days to provide safe water to 8,000 school children. Driven by retail sales, predominantly in North America, the LifeStraw Follow the Liters program is currently providing 369,000 school children in Kenya and India with safe water and water and sanitation education. This program will continue to expand to more than half a million students in early 2017.
LifeStraw focuses on innovation of technology that converts microbiologically contaminated water into safe drinking water with products that are designed to fit the needs of the people that use them. It’s manufactured by Vestergaard, a family owned global health company dedicated to improving the health and quality of life for people, many of whom live in developing countries. The first LifeStraw water filter was introduced in 2005 for public health use in developing countries, and the technology has been time-tested in some of the harshest environments and humanitarian emergencies since then. Today, LifeStraw is used in 64 countries and includes filters and purifiers for households, clinics, schools, and for outdoor recreation, travel and everyday hydration. LifeStraw is sold in North America through LifeStraw’s exclusive partner, EarthEasy, and can be purchased in retail stores or online at www.lifestraw.com.
Kristen Bujold, CGPR
781-639-4924, Ext. 115