adidas Outdoor Debuts Urban Outerwear Collection at Outdoor Retailer Winter Market 2017

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Jackets and Parkas Combine adidas’ Contemporary Fashion Approach and adidas Outdoor’s Performance Attributes

LOS ANGELES (Jan. 10, 2017)adidas Outdoor, the athletic brand in the outdoors, announces the launch of its urban outerwear, street fashion collection including parkas and jackets for men and women, featuring distinct combinations of thermal insulations and fleeces wrapped up in contemporary silhouettes and feminine style lines. The line, designed to excel in outdoor urban settings, blends adidas’ modern flair with outdoor performance materials resulting in a sleek, street-style look. This new collection will be introduced at Outdoor Retailer Winter Market in Salt Lake City, Jan. 10 – 12, and available at retail next fall.

“There is a growing demand from outdoor enthusiasts for outerwear that easily transitions from a day on the trail to a night in the city,” said Greg Thomsen, managing director, adidas Outdoor U.S. “With this collection, our designers have successfully created a versatile line that embodies the best attributes of outdoor performance technologies and trending tastes seen around the globe, in cities known for their fashion prowess. This new look will not only appeal to existing fans of adidas, but also, introduce more consumers to the brand who are discovering their love for the outdoors, just steps outside their apartment or in their favorite city park. This assortment will be as much at home in New York City as it will be in Denver, San Francisco or L.A. and it provides consumers with an option currently available on the market.”

ZNE Parka: This three-in-one jacket for men and women is inspired by adidas’ Z.N.E. Hoodie design, which has set a new standard in city fashion combining style, performance and uncompromising comfort. Features include a detachable, lightweight bomber jacket on the inside and a waterproof shell made with adidas’ proprietary Climaproof® technology. Additionally, it has RDS certified down (80 percent duck down/20 percent feather filling) for maximum lightweight insulation and an oversized hood. MSRP: $299

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ZNE Jacket: Also inspired by adidas’ Z.N.E. Hoodie, the ZNE Jackets uses RDS certified down, (80 percent duck down/20 percent feather filling) for maximum lightweight insulation. In addition, it features Climaproof for waterproof protection and is breathable enabling heat and perspiration to escape through evaporation. It has an adjustable hem and reflective logo for enhanced visibility. MSRP: $199

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Nuvic Hybrid 2 Jacket: The Nuvic Hybrid 2 Jacket features built-in style lines and a drop tail in the women’s version for feminine appeal. Its hybrid constructed design includes a knit fabric, a lightweight, soft synthetic insulation and a brushed fleece interior. Additionally, it has a convertible hood construction that is exaggerated for comfort and warmth. MSRP: $179

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Additional styles for men include the CW Allzeit Jacket, Cytins Utility Jacket, Nuvic Heather Jacket, Nuvic Hybrid Jacket and Xploric Parka, and for women the CW Nuvic Jacket, Nuvic Hybrid Jacket, Nuvic Shawl and Xploric Parka. Prices range from $129 – $299.

About adidas Outdoor 

adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world. 

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