PrimaLoft, Inc. Introduces PrimaLoft® Black Insulation ThermoPlume, Blowable Synthetic with Down-Like Performance, at Outdoor Retailer Winter Market 2017

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PRIMALOFT,INC. INTRODUCES PRIMALOFT® BLACK INSULATIONTHERMOPLUME, BLOWABLESYNTHETICWITH DOWN-LIKE PERFORMANCE, AT OUTDOOR RETAILER WINTER MARKET 2017

Black ThermoPlume features down-comparable lightweight warmth, softness and compressibility in a water resistant, all-synthetic package

LATHAM, N.Y. (December 7, 2016) – PrimaLoft, Inc. (www.PrimaLoft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, will introduce PrimaLoft® Black Insulation ThermoPlume, the industry’s highest-performing blowable synthetic insulation with the look and feel of natural down, at Outdoor Retailer Winter Market 2017. PrimaLoft® Black Insulation ThermoPlume features a unique blend of water-resistant PrimaLoft® fibers that deliver insulating loft, wet weather protection and compressibility. Black ThermoPlume is manufactured with small, silky tufts of fiber plumes that collectively form a loose fill insulation, replicating the lightweight warmth, softness and compressibility of natural goose down. Its construction allows for it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands enabling product designers the freedom to create innovative garments combining the look and feel of down with the water-resistant performance of a synthetic. Respected brands, such as Montane, are among the first to adopt this technology for fall ’17. In addition to PrimaLoft® Black Insulation ThermoPlume, the brand will showcase an expanded presence for the company’s range of Active and Eco products, most notably, PrimaLoft® Gold Insulation Active and PrimaLoft® Gold Insulation Eco, at Outdoor Retailer Winter Market, booth #40043.

“PrimaLoft® Black Insulation ThermoPlume is not only the highest performing blowable synthetic insulation, but also fills a growing demand for innovation from designers, brands and consumers looking to move away from down, without sacrificing performance,” said Mike Joyce, president and CEO of PrimaLoft, Inc. “Providing a blowable, high-performing synthetic that acts as a true replacement for down allows brands to replicate the design aesthetic and the manufacturing process of a down garment. This helps to simplify the supply chain, combat the volatility of down prices and provides piece of mind when it comes to the ethical sourcing of materials.”

PrimaLoft® Black Insulation ThermoPlume delivers thermal properties equivalent to 550 fill power down in construction, while a water-resistant proprietary finish ensures warmth even in wet conditions.

Montane, a leading engineer of innovative extreme sports clothing and equipment, features PrimaLoft® Black Insulation ThermoPlume in its new Men’s Icarus and Women’s Phoenix Jackets for fall ’17, with streamlined designs ideal for both layering and standalone use.

“The new all-synthetic ThermoPlume from PrimaLoft® enabled our designers to leverage the benefits of synthetic down through the same efficient production methods as natural down for our fall winter 2017 range,” said Lottie Watkinson, design manager at Montane. “Mimicking natural down more closely than ever before, but with all the wet weather performance advantages of PrimaLoft®, our design team has worked to harness its innovative properties to bring consumers cutting edge, down centric styles. The packability and thermal efficiency of ThermoPlume lends itself to our technical yet versatile fall winter 2017 insulation portfolio in our new Icarus and Phoenix Jackets.”

About PrimaLoft, Inc.

PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Munich, Germany and Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft® on Facebook, Twitter and Instagram.

PrimaLoft®, Feel the Performance™

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Media Contact
Jason Silva, CGPR
jason@cgprpublicrelations.com 
781-639-4924, Ext. 118

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