Red Wing, MN – Dec. 15, 2016 – Vasque footwear, a family-owned company with over 50 years of experience in the outdoor footwear sector, is extremely proud to announce it has appointed Joel Lee as International Sale Manager. Beginning in December, Lee will head up leadership of Vasque’s International distributors and Canadian representatives.
“I have been waiting for a person like Joel to come to Vasque. He brings an in-depth knowledge of our International markets and comes from one of my favorite brands in the industry, Black Diamond,” said George Curleigh, vice president of Vasque. “But mostly I just wanted a new backcountry ski partner.”
An avid runner, climber and skier, with over 14 years of experience at Black Diamond Equipment, Lee began his career in outdoor specialty retail in Montana as a buyer and store manager.
“I am very excited and honored to be joining such an iconic and well respected American brand as Vasque,” said Lee. “The chance to work with George and his team is truly a great opportunity. As a user I also understand the importance of great products and authentic brands like Vasque that enhance the outdoor experience.”
Since 1964, Vasque has been making the best backpacking, hiking, insulated and trail running shoes on the market. Trust on the trail represents everything Vasque does, from their product design to their products performance. www.vasque.com
About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak. www.jamcollective.net.