Snow Peak Names Yuji Bando as North American General Manager


Portland, OR – Feb 13, 2017 – Snow Peak, the innovative outdoor lifestyle company, is pleased to announce that it has named Yuji Bando as General Manager of North American operations in Portland, OR.

An avid outdoorsman and sports enthusiast, Bando spent nearly 10 years working for Burton Japan in a variety of positions. In 2016 he received his MBA from Waseda University before signing on as Senior Manager of Apparel at Snow Peak. Finding a passion for integrating high-end luxury fashion with the outdoor industry, Bando was named General Manager of Snow Peak USA in January 2017.


“I see the U.S. as the perfect place to promote Snow Peak as not just the outfitter for people who want to go camping but as a lifestyle for all people,” said Bando. “There’s a great deal of opportunity for Snow Peak to grow in the U.S. and I look forward to leading our talented team towards that growth.”

Bando will be based at the Snow Peak USA headquarters in Portland, OR, where he will be moving with his wife and two children, who are excited to embrace the lifestyle and natural beauty of the Pacific Northwest.

About Snow Peak

Snow Peak’s journey began in 1958, when its founder Yukio Yamai, an accomplished Japanese mountaineer, created his own line of superior gear out of the dissatisfaction with available products.

Yamai ‘s natural inspiration came from his life in Niigata Prefecture, Japan. A range of mountains that rise up to an altitude of 1000m form a wall on the boundary between Niigata and Fukushima prefectures, and the rivers and streams born from the peaks and valleys flow out to the East Japan Sea. It is this place that inspired Yukio, and to this day continues to inspire all of the products that come from Snow Peak.

Today we strive to create products that inspire people to enjoy the outdoors, we seek harmony between people and nature, and we look to manufacturer with such high quality standards that you may pass on your equipment to the next generation. This is where all of our designs are born.