Snow Peak Expands with a New Retail Space in NYC’s SoHo Neighborhood


Snow Peak Expands with a New Retail Space in NYC’s SoHo Neighborhood

Portland, OR – November 11, 2015 – Snow Peak, the innovative outdoor lifestyle company, is proud to announce the official opening of its second North American retail location. Located at 59 Crosby Street in New York’s SoHo neighborhood, the store will open its doors on Friday November 20.

In addition to Snow Peak’s apparel and high-end camping gear, the 2,200 square foot SoHo Snow Peak Store will also carry a constantly evolving selection of brands that compliment an outdoor-inspired lifestyle.


“It is our mission to cultivate a community who lives life conscious of nature and to provide a respite from your urban life,” said Nate Borne, Snow Peak’s general manager. “We have so many friends in New York longing for nature and we see a great calling for us there.”

“Snow Peak has always been known for its high-end camping equipment, which is often found in traditional outdoor shops,” added Borne. “But our SoHo store will provide us an opportunity to tell the entire Snow Peak story and show how beautiful design can translate across our entire line of gear and apparel.”

In 2013, Snow Peak opened its first flagship store in the Pearl District of Portland, Oregon where the brand’s U.S. headquarters are located.

The concept of the new NYC Snow Peak Store is based on the pursuit of harmony with nature found in the Japanese countryside. It will be a fresh perspective for an outdoor store, giving customers an experience of nature within the city. Clean white walls surround a number of Ash wood fixtures and islands of rock and live plants. Locally crafted displays interact an adaptable ceiling-mounted system that supports the needs of a constantly evolving retail space.

Snow Peak has enlisted the design/build team of Andrea Westerlind and Grant Blakeslee to create a space focused on elevated and artistic displays, in keeping with the Snow Peak’s clean and streamlined aesthetic. Westerlind and Blakeslee most recently created the Westerlind Store in Park City, Utah, which GQ magazine named, “America’s Most Stylish Outdoor Clothing Store.”

Snow Peak will host a Grand Opening Party for local friends and fans on December 4.

About Snow Peak

Snow Peak’s journey began in 1958, when its founder Yukio Yamai, an accomplished Japanese mountaineer, created his own line of superior gear out of the dissatisfaction with available products.

Yamai ‘s natural inspiration came from his life in Niigata Prefecture, Japan. A range of mountains that rise up to an altitude of 1000m form a wall on the boundary between Niigata and Fukushima prefectures, and the rivers and streams born from the peaks and valleys flow out to the East Japan Sea. It is this place that inspired Yukio, and to this day continues to inspire all of the products that come from Snow Peak.

Today we strive to create products that inspire people to enjoy the outdoors, we seek harmony between people and nature, and we look to manufacturer with such high quality standards that you may pass on your equipment to the next generation. This is where all of our designs are born.