CRAFT @ SIA Exhibit Sells Out of Booth Space for 2015 Snow Show

Author:
Updated:
Original:

New Batch of Small, Handcrafted Brands to be Showcased in CRAFT @ SIA

SnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, announced this week that booth space has sold out for CRAFT @ SIA, a special exhibit area at the 2015 SIA Snow Show (Jan. 29 – Feb. 1). Last year, the Snow Show debuted CRAFT @ SIA– a communal exhibit area dedicated to small, handcrafted ski and snowboard manufacturers.

“We received such great feedback from last year’s CRAFT @ SIA – it became an energetic hub that people were buzzing about throughout the Show. It was a no brainer to bring it back again for 2015,” commented SIA’s Director of Sales & Membership Chris Semon.

Craft brands or independent, smaller ski and snowboard manufacturers represent about 5 percent of the hard goods market. And, as a 

small/start-up brand incubator, CRAFT @ SIA proved to be successful in 2014. In fact thirty percent of last year’s brands will return to CRAFT and several opted to upgrade to a traditional booth space on the show floor.

Two of those returning brands are Big Wood Ski, from Sun Valley, Idaho and Marhar Snowboards based in Grandville, Michigan.

"It’s great for smaller brands, like us, who are looking to expand without having to do a full booth area. It was an awesome learning experience allowing us to get a feel for how the industry as a whole works and taught us the 'do's and don'ts' of how to present ourselves," commented Nathan Morse, Co-Founder, Marhar Snowboards.

"CRAFT @ SIA was such a great support for the boutique ski and snowboarder makers last year. Not only did they provide a beautiful display, but a killer location. Really, we were treated with such respect, it definitely made an impact on us and we’ll keep returning,” said Bex Wilkinson, public relations and sales rep for Big Wood Ski.

On the networking/social side of things, attendees are invited to stop by the area for Craft Brew Nights on Friday and Saturday during Snow Show, where craft beers will start flowing at 5PM.

The current list of CRAFT @ SIA exhibitors include7 Mile SkisBig Wood SkiCantakerous SnowboardsDOWP, Snowboard Group,Franco SnowshapesFollett Snowboarding Co.GROM Co SnowboardsL2R SnowboardsMarhar Snowboards,RENOUN Ski CompanyRodinSego Skis,Vishnu Freeski.

Snowboard and ski companies interested in participating in the CRAFT display at a future SIA Show should contact: Chris Semon, Director of Sales & Membership at Chris@snowsports.org.

For more information regarding SIA Snow Show events, hotels/travel and exhibitors, go to: SIAsnowshow.com. For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on TwitterFacebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business

Related

Image placeholder title

SIA Snow Show's 2015 Nordic Demo Details Release

Nordic Community Will Gather at Copper’s East Village Feb 2-3 SnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, has released the current schedule of events for the 6th annual Nordic Demo(Feb. 2-3) at Copper Mountain in conjunction with ...read more

FREE Seminars, Clinics, Roundtables and Keynote Speakers Announced for 2015 SIA Snow Show

SnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, has released an impressive list of free educational opportunities available to Snow Show Attendees during the upcoming 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado ...read more

Snow-Show 14 logo

Educational Opportunities Announced for 2014 SIA Snow Show

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has released the Industry Ed line-up for the upcoming 2014 SIA Snow Show. Taking place January 30-February 2, 2014, the SIA Snow Show will be held with SIA’s Sourcing Snowat the ...read more

Image placeholder title

2015 SIA Sourcing Snow Will Offer Sourcing & Design Themed Seminars

Over Fifty Percent Increase in Exhibitors Signed-On for Third Annual Sourcing Snow SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, recently announced the addition of several educational seminars chosen specifically for 2015 SIA ...read more

Industry + Intelligence Seminars Announced for 2016 SIA Snow Show

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has released the seminar schedule for Industry + Intelligence, a free day of educational seminars, industry networking and community on Wednesday, January 27, the day before the 2016 ...read more

Snow-Show 14 logo

New CRAFT @ SIA Will Showcase Smaller Ski and Snowboard Brands at 2014 SIA Snow Show

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association recently unveiled plans for a new addition to the 2014 SIA Snow Show (Jan 30-Feb 2) dedicated to the unsung hero of the snow sports world – small, hand-crafted ski and snowboard ...read more

2014 Snow Sports Retailer and Rep of the Year Winners Announced at SIA Snow Show

Acknowledging outstanding customer service, product sales and efforts to grow snow sports participation, SnowSports Industries America (SIA), the industry’s member-owned, not-for-profit trade association, announced the2014 SIA US SnowSports Award winners last month during the ...read more

Snow-Show 14 logo

SIA Snow Show Gets Greener

Recycling efforts, community donations and convention center policies make the Snow Show a more sustainable venue to convene the industry SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, hosts its annual SIA Snow Show in the ...read more

Image placeholder title

Snow Show's "A Curated View of Snow Sports" Give Buyers an Edge

Ski, Snowboard, Apparel/Accessories, Women & Nordic Sections Provide Category Stats, Trends and Show Highlights SnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, recently updated the Snow Show’s website section entitled: A Curated View ...read more