Last Friday, staff from SnowSports Industries America (SIA) presented major snow sports trends, information on the upcoming SIA Snow Show, SIA media resources plus the “State of the Industry” to a packed room of Northeast-based journalists. The event was hosted in-conjunction ...read more
Earlier this week, SnowSports Industries America, the snow sports industry's member-owned trade association, released the State of the Industry Video series (https://vimeo.com/144159242), which tells the story of snow sports sales in 2014/15 reaching $4.5B, reflecting a 2% ...read more
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has released the seminar schedule for Industry + Intelligence, a free day of educational seminars, industry networking and community on Wednesday, January 27, the day before the 2016 ...read more
First-ever North American Ambassador Rob Kingwill amps up the energy with events across Canada and the USWashington, DC (October 21, 2015) — SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, will once again support and help promote ...read more
Washington, DC (October 14, 2015) — Celebrating its 38th annual edition, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, is pleased to announce the release of the 2015 Snow Sports Market Intelligence Report, a wide-ranging report of ...read more
Washington, DC (October 14, 2015) — Celebrating its 38th annual edition, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, is pleased to announce the release of the 2015 Snow Sports Market Intelligence Report, a wide-ranging report of ...read more
The SnowSports Industries America (SIA) Board of Directors is pleased to announce Nick Sargent as SIA’s incoming President. Sargent, who most recently held the position of vice president of global business alliance at Snowboards, will begin in a transitional role before ...read more
Board Member Changes, Programs Approved and David Ingemie Honored by NSAAEarlier this week, SnowSports Industries America (SIA) welcomed three new members to their Board of Directors during SIA’s annual spring meeting, held in-conjunction with the 2015 NSAA (National Ski Areas ...read more
Acknowledging outstanding customer service, product sales and efforts to grow snow sports participation, SnowSports Industries America (SIA), the industry’s member-owned, not-for-profit trade association, announced the2014 SIA US SnowSports Award winners last month during the ...read more
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association and The NPD Group – Sports and Leisure Trends™ have released NPD DecisionKey® numbers for August through October 2014. Total market projections are based on data collected from the ...read more
SnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, has released an impressive list of free educational opportunities available to Snow Show Attendees during the upcoming 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado ...read more
New Batch of Small, Handcrafted Brands to be Showcased in CRAFT @ SIASnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, announced this week that booth space has sold out for CRAFT @ SIA, a special exhibit area at the 2015 SIA Snow Show ...read more
Ski, Snowboard, Apparel/Accessories, Women & Nordic Sections Provide Category Stats, Trends and Show HighlightsSnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, recently updated the Snow Show’s website section entitled: A Curated View ...read more
Nordic Community Will Gather at Copper’s East Village Feb 2-3SnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, has released the current schedule of events for the 6th annual Nordic Demo(Feb. 2-3) at Copper Mountain in conjunction with ...read more
Over Fifty Percent Increase in Exhibitors Signed-On for Third Annual Sourcing SnowSnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, recently announced the addition of several educational seminars chosen specifically for 2015 SIA ...read more
Washington, DC (November 18, 2014) – With a packed room of Northeast-based journalists, staff from SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, wrapped up a multi-city media tour last Friday in Boston, MA. The breakfasts, ...read more
Last week, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, gathered 18 members of its Backcountry Committee in Denver, Colo. to develop specific efforts to educate the industry and consumers on backcountry-related access, benefits ...read more
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has released the Industry Ed line-up for the upcoming 2014 SIA Snow Show. Taking place January 30-February 2, 2014, the SIA Snow Show will be held with SIA’s Sourcing Snowat the ...read more
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association recently unveiled plans for a new addition to the 2014 SIA Snow Show (Jan 30-Feb 2) dedicated to the unsung hero of the snow sports world – small, hand-crafted ski and snowboard ...read more
The 2013 Women’s Snow Sports Market Intelligence Report recaps women-specific spending and participation trends last seasonSnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,today released the 2013 Women’s Snow Sports Market ...read more
SIA’s latest sales and participation research covers how the snow sports industry finished last season $100 million aheadThe 2012/2013 snow sports season was a recovery year that started out slow and finished out strong with snow falling well into the spring in various parts of ...read more
On September 24 and 25, board members from SnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, along with National Ski Areas Association (NSAA) board members, joined forces in Washington, D.C. to discuss how to grow participation and to ...read more
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,announced today it will again partner with EuroSIMA and the World Snowboard Federation (WSF) to promote the upcoming 2013 World Snowboard Day (WSD) – marking the third year SIA has ...read more
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has opened online registration for retailers, exhibitors, reps, media and industry professionals planning to attend the 2014 SIA Snow Show.Scheduled for January 30-February 2, 2014 the ...read more
Despite weather and economic variables, the industry had a $3.4 billion season in 2012/13SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,today released the 2013 Snow Sports Market Intelligence Report covering the ups and downs of the ...read more
Recycling efforts, community donations and convention center policies make the Snow Show a more sustainable venue to convene the industry SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, hosts its annual SIA Snow Show in the Colorado ...read more
Last year, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, launched the Retailer to Consumer Marketing Guide (RMG), a free step-by-step handbook for building retailer-specific marketing programs and driving traffic to snow sports ...read more
SnowSports Industries America (SIA) released the 2013 Snow Sports Participant Study today that provides a comprehensive look into this season’s snow sports participants across all six disciplines. The report covers alpine skiers, snowboarders, cross country skiers, freeskiers, ...read more
Last week, the snow sports industry brought the cool to the muggy streets of Manhattan during SIA's (SnowSports Industries America) seventh annual SIA Summer Snowdown. The media-only Snowdown provides New York-based journalists with a glimpse at some of next season's biggest ...read more
Skies may be blue and the weather balmy, but anyone dedicated to snow sports is already planning for the upcoming fall/winter months. To assist with those plans, SnowSports Industries America (SIA) mailed out 16,000+ copies of the SIA Snow Sports Industry Planner to SIA Members ...read more
Earlier this week, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, gathered members of the Nordic community for their annual Nordic Committee Meeting in Manchester, New Hampshire. During the daylong meeting, Committee members ...read more
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association announced today that hotel reservations, including several Early Bird Rates, are now open for the 2014 SIA Snow Show. The annual SIA Snow Show is where influential and visionary snow ...read more
WASHINGTON (March 1, 2013) — SnowSports Industries America (SIA) presented the Industry Achievement Award to Klaus Obermeyer, a German native well known throughout the industry for his Aspen-based skiwear company, Sport Obermeyer. The Industry Achievement Award acknowledges ...read more
SnowSports Industries America (SIA) honored 13 retailers and 15 regional sales reps from the United States and Canada with the 2012 SnowSports Retailer and Rep of the Year Awards for consistently making a significant impact in the snow sports industry. Honorees received awards ...read more
SnowSports Industries America (SIA) has released the print and PDF editions of the 2013 SIA Snow Sports Directory, with new sections listing business-to-business products and services, Canadian contact information for members with separate offices in Canada and social media URLs ...read more
Clear Skies, Great Snow and Industry Friends Come Together for SIA’s On-Snow Demo/Ski-Ride Fest More than 3,000 retailers, reps, brands and media took to the snow under bluebird skies during the SIA On-Snow Demo/Ski-Ride Fest, February 4–5, to test Nordic, alpine, AT/backcountry ...read more
After four days of seeing, feeling and experiencing the 2013.14 snow sports technology, innovations and style trends at the 2013 SIA Snow Show, the industry heads to the mountains to put the latest in ski, snowboard and AT/backcountry gear to the test at the SIA On-Snow Demo at ...read more
As the weekend hit the 2013 SIA Snow Show (Jan. 31-Feb. 3), attendees were ready to mix, mingle and let loose with industry friends. As always, there were plenty of happy hours, parties, special events and concerts to choose from on the Show floor and venues across Denver.“One of ...read more
The largest snow sports industry gathering continues illuminating key style trends for 2013.14, innovative business solutions and the future growth of snow sports during the 2013 SIA Snow Show at the Colorado Convention Center in Denver, Colo., open until Sunday, February 3rd. ...read more
Before the Colorado Convention Center doors opened for today’s 2013 SIA Snow Show (Jan. 31-Feb. 3), many from the snow sports industry had already immersed themselves in the Show experience. On Wednesday, the new Sourcing Snow trade show kicked off seven days of SIA-hosted ...read more
SnowSports Industries America (SIA) and Leisure Trends Group have released SIA RetailTRAK™ numbers for August–December 2012, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. December started slow in the ...read more
The SIA On-Snow Demo/Ski-Ride Fest (Feb. 4–Feb. 5) will gather nearly 150 brands with the latest Nordic, alpine, AT/backcountry and snowboarding gear for two days of demos in the Colorado Rockies. The Alpine/Snowboard Demo & Ski-Ride Fest at Winter Park Resort, Colo. (Feb. 4–5) ...read more
Sourcing Snow will debut this month, providing a unique forum dedicated to the snow sports industry's textile suppliers and designersThe 30 sourcing brands at Sourcing Snow, new this year, will showcase in a supply-side dedicated, member-owned trade show how crucial materials and ...read more
Attendees stay connected with FREE services and seminars in Snow Show's BlueBird Social ZoneSponsored by TransWorld Media and presented by Votigo, the BlueBird Social Zone will have a long list of free social media services and seminars during the upcoming 2013 SIA Snow Show ...read more
Last fall, SnowSports Industries America (SIA) hosted its first-ever Backcountry Task Force Meeting in Denver, Colo. where the backcountry community gathered to discuss the category's current state. Thanks to feedback from the task force, SIA has expanded the Backcountry ...read more
Early season sales were dominated by carryover sales, bringing in the slimmest margins. In fact, 16 percent of alpine skis and 17 percent of snowboards sold in specialty retail shops from August to November 2012 were sold as carryover. Carryover sales refer typically to gear that ...read more
On Wednesday, January 30th, the eve of the 2013 SIA Snow Show (Jan. 31-Feb. 3), SIA will host its annual Snow Fashion & Trends Show acting as the official opening event and “Welcome to Denver†party for Snow Show Attendees.The Colorado Convention Center's Mile High Ball Room ...read more
Snowshoeing and cross country skiing are two great options for warding off unwanted weight gain during the over-indulgent holiday season. In fact, getting out in the winter months on snowshoes or cross-country skis are both great activities for burning up hundreds of calories. ...read more
SnowSports Industries America (SIA)'s consumer website Snowlink.com, which re-launched this week, arrived just in time for the 2012/2013 Winter Season. The site features a fresh look with a new logo, bluebird skies and dynamic easy-to-use homepage. Snowlink visitors will also ...read more