SIA's State of the Industry Video Breaks Down the 2012/13 Season


SIA’s latest sales and participation research covers how the snow sports industry finished last season $100 million ahead

The 2012/2013 snow sports season was a recovery year that started out slow and finished out strong with snow falling well into the spring in various parts of the country. $3.4B later with record sales in January 2013, the industry still has a lot of questions. In an effort to answer them, SIA research has released the third annual State of the Industry Video as well as category-specific videos for alpine skiing, Nordic skiing and snowboarding.

View at:

The State of the Industry Video tells the story how the 2012/13 season ended with:
• A participation increase of 11 percent over 2011/12
• $1.46 billion in apparel sales—a record high for the industry
• Alpine equipment retail sales at a five-season high
• The average snow sports shop selling more alpine boots than anything else

“The snowfall got a late start last season, getting underway after the Christmas holiday and that certainly had an effect on both participation and sales numbers,” commented Kelly Davis, director of research for SIA. “This video puts it all in perspective and can help all areas of the buying/selling process get prepared for the season ahead,” added Davis.

Category-specific State of the Industry Videos illustrate key 2013 industry research findings for alpine, Nordic and snowboard.

Content for the State of the Industry Videos was pulled from the 2013 Snow Sports Market Intelligence Report and 2013 Snow Sports Participant Study, which are wide-ranging reports covering both sales and participation from the 2012/2013 season. Data from Snow Sports Insiders and Snow Sports Consumer Profiles are also included in the video.

In addition to the videos, SIA's research department offers a full range of research and data reports that provide industry insights that give companies a competitive edge by helping them make smarter decisions, and ultimately growing their business. Stay up-to-date on the latest from SIA’s research team at and through SIA’s Facebook page or Twitter feed at #SIAdata.
SIA collects and analyzes all of its research, which ensures the information is relevant for the snow sports industry’s unique business needs including budgeting, product development or how to write a business plan. As a non-profit, member-owned trade association, SIA's goal is to help businesses thrive on their own and as part of the larger snow sports industry. Membership dues help subsidize SIA’s exclusive research, making the data available at no cost (i.e.: State of the Industry Video) or at significantly reduced pricing. Additional SIA research reports, including women-specific and juniors-specific snow sports products, will be released in the upcoming weeks.

For questions on SIA research services, please contact Kelly Davis, SIA's director of research at or by phone at 703-506-4224.

- SIA -

SnowSports Industries America (SIA) is a non-profit member-owned trade association that works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs that support their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at


SIA’s State of the Industry Video Series Breaks Down 2014/15 Snow Sports Highs & Lows

Earlier this week, SnowSports Industries America, the snow sports industry's member-owned trade association, released the State of the Industry Video series (, which tells the story of snow sports sales in 2014/15 reaching $4.5B, reflecting a 2% more


Women Responsible for $1B in Snow Sports Purchases in 2012/13 Season

The 2013 Women’s Snow Sports Market Intelligence Report recaps women-specific spending and participation trends last season SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,today released the 2013 Women’s Snow Sports Market more


SIA Releases 2013 Participant Study - Lack of Early Season Snow Effect Participation Rates

SnowSports Industries America (SIA) released the 2013 Snow Sports Participant Study today that provides a comprehensive look into this season’s snow sports participants across all six disciplines. The report covers alpine skiers, snowboarders, cross country skiers, freeskiers, more


SIA Nordic Committee Members Gather to Discuss State of the Industry, Determine 2014 Nordic Demo Location

Earlier this week, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, gathered members of the Nordic community for their annual Nordic Committee Meeting in Manchester, New Hampshire. During the daylong meeting, Committee members more


SIA's Summer Snowdown Cools Down Muggy Manhattan with 2013.14 Snow Sports Trends

Last week, the snow sports industry brought the cool to the muggy streets of Manhattan during SIA's (SnowSports Industries America) seventh annual SIA Summer Snowdown. The media-only Snowdown provides New York-based journalists with a glimpse at some of next season's biggest more


Snow Sports Market Strength Outlined in SIA’s Intelligence Report

Despite weather and economic variables, the industry had a $3.4 billion season in 2012/13 SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,today released the 2013 Snow Sports Market Intelligence Report covering the ups and downs of more


SIA Ships 2013/14 Snow Sports Industry Planner - Print/Online Versions of SIA’s Essential Planning Tool Available this Week

Skies may be blue and the weather balmy, but anyone dedicated to snow sports is already planning for the upcoming fall/winter months. To assist with those plans, SnowSports Industries America (SIA) mailed out 16,000+ copies of the SIA Snow Sports Industry Planner to SIA Members more


SIA Releases Addendum to “Retailer to Consumer Marketing Guide”

Last year, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, launched the Retailer to Consumer Marketing Guide (RMG), a free step-by-step handbook for building retailer-specific marketing programs and driving traffic to snow sports more


SIA Backcountry Committee Plans Retailer and Consumer Awareness Campaigns

Last week, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, gathered 18 members of its Backcountry Committee in Denver, Colo. to develop specific efforts to educate the industry and consumers on backcountry-related access, benefits more