SIA and Board Retailers Association (BRA) Announce Partnership at 2014 Snow Show


Not long before its 2014 Snow Show takes place in Denver, SnowSports Industries America (SIA) announced today an official partnership with Board Retailers Association (BRA), the non-profit trade association representing more than 600 action sports retailers in the surf, skate, snow, wake, kite, wind and stand-up paddle industries.


In addition to a presence on the Show floor to provide information and assistance to independent ski and snowboard shops attending the event, BRA will host a Board of Directors meeting during the Show.

“Over 40 percent of our members, and about 75 percent of our Board members carry snow hardgoods and/or softgoods, said BRA Co-Chairperson Bruce Cromartie, long-time Snow Show attendee and co-owner of BC Surf and Sport. “The annual Show is integral to our business. Our team is busy all four days and then we attend the On-Snow Demo.”

BRA has exhibited at the Show for the past two years. Making the partnership official will provide both non-profit groups the opportunity to cross-promote its services to the other through membership outreach at the show, through their respective websites and through social media channels. SIA will also assist BRA in its research efforts.

“BRA has been a great SIA partner and we are excited to make it official,” said David Ingemie, SIA president. “Snow sports products are integral to action sport retail and the Board Retailers Association does a great job representing that mutual interest.” 

BRA is recharging its efforts with several new Board members to be appointed in 2014 and events like its Retailer Town Halls held earlier this month. Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2, 2014 at the Colorado Convention Center in Denver followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 3-4, 2014. For more information, updates, registration for the 2014 SIA Snow Show, visit Exhibiting companies’ top 14/15 products are available to review in the Sneak Peak + New Product Directory at

About SnowSports Industries America

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at

About Board Retailers Association (BRA)

The Board Retailers Association (BRA) is a non-profit trade association representing over 3,500 action sport storefronts across the country. The association serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. BRA also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. For a complete explanation and description of Retail Member benefits, visit