(January 7, 2015) Jackson, Wyo – Mountain apparel brand Stio® has announced its partnership with Sun Valley Heli Ski for the 2014-15 winter season. The growing Jackson Hole-based company is outfitting the Sun Valley Heli Ski guide staff with insulators and outerwear kits for use in the field.
“We have been following the development of Stio’s line since the brand’s inception,” said Tyler Ferris, general manager of SVHS. “Our goal is to work with an authentic technical apparel brand whose product can stand up to the rigors we experience every day. Stio has proven their product to be the very best and we’re proud to wear it.”
“We couldn’t be more excited about the opportunity to work with the Sun Valley Heli Ski team” said Stio Marketing Director Noah Waterhouse. “They’re an impressive crew with a storied history in a mountain town a lot like ours. This isn’t just about sponsorship – they’ll be a valuable partner for product testing in the harshest of conditions up there in the Sawtooths.”
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle. Stio’s “mountain town style meets backcountry performance” product is sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the Stio® website. www.stio.com
About Sun Valley Heli Ski
Since its founding in 1966, Sun Valley Heli Ski has guided thousands of satisfied guest into the spectacular terrain surrounding Sun Valley, Id. The current team of guides is unsurpassed in offering over 100 years of collective experience; a testimony to the level of dedication and professionalism that distinguish SVHS as the preeminent U.S. heli-ski operation. Personal service is the trademark of SVHS. Groups are small with a guest to guide ratio of 4:1.