Stio Grows with Product Development and Marketing Hires


Jackson, Wyoming (February 11, 2015) – Stio, the Jackson Hole based mountain apparel brand, has announced new hires and promotions to support its 2015 expansion plans. Jessie Leukuma and Mary Kathryn Taylor join Stio’s product team while Hillary Murphy takes over as the brand’s marketing manager. Noah Waterhouse has been named VP Marketing & Sales and Michael Morrison is now Controller/Senior Financial Officer.

Stio Founder and CEO Stephen Sullivan explains, “We have outstanding momentum right now. The product line is resonating and sales trajectory is strong. Growth for 2015 will be driven by expanded efforts in our catalog/ecommerce business and retail presence, including our soon-to-open Bucktown location in Chicago. These new hires and Noah and Mike’s promotions will help us manage the growing demand and further align departmental objectives. They each bring skills we need along with true passion for the mountain life, which is what we’re all about.”

Leukuma joins Stio from KLIM, where she worked as the Snow Category Technical Designer. Leukuma will serve in a product development role at Stio, where she will use her strong background in fabrics, construction and product management to bring new Stio product to market. Taylor brings experience in sewing, garment construction and textiles from recent stints at Mountain Khakis, Remington 1816 and Give’r.

Stio’s new brand marketing manager, Hillary Murphy, has a strong background in digital marketing, photo production and community outreach, having worked at National Geographic in Washington, DC for several years before relocating to Jackson to pursue her marketing career and love for mountain biking and backcountry skiing.

Waterhouse, who has been Stio’s marketing director since the brand’s inception in 2011, will now oversee the company’s sales efforts in addition to his marketing duties. Morrison has served as the company’s controller since July of 2012 and takes further responsibility for Stio’s financial operations, planning, reporting and analysis.

About Stio®
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle. Stio’s “mountain town style meets backcountry performance” product is sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the Stio® website.

Mike Morrison