Norwegian-based Kari Traa Launches in North America

Author:
Updated:
Original:

European leader in women’s active apparel expanding to US, retail availability slated for fall / winter 2015

Boulder, COLO. (For Immediate Release) – Norwegian-based Kari Traa, the fastest growing women's active brand in Europe, is proud to introduce their line of award-winning base layers and sport accessories to the US market for fall / winter 2015.

image1

Kari Traa, a world champion athlete who ruled the throne of women’s freestyle skiing and won the Olympic Gold Medal in Salt Lake City, founded the company in 2002. During her storied career, Kari was often found knitting colorful beanies for friends and colleagues and her designs became an instant hit. Today, Kari Traa is Scandinavia’s leading sports brand for women offering a complete line of training apparel, outerwear, skiwear, and sport accessories.

As sales of women’s activewear soars and women’s participation in snow sports rises, Kari Traa is eager to introduce its bold and high-quality product line to a new base of active consumers in the US.

“We believe we have a relevant and compelling story that is missing in the American market,” said Sissel Himle, Marketing Manager for Kari Traa. “While the product line is the pinnacle of performance and quality, the brand culture is all about having fun and being playful. Our bold, creative styles are designed to make women feel and look great no matter what activity they’re doing. We’re less about ‘hard-charging performance’ and more about being active because it’s what makes you happy.”

For its Fall/Winter 2015 debut in North America, Kari Traa will focus on its base layer line including the award-winning series, Svala and bestseller series, Rose. The Svala line features a quick-drying stretch fabric - a unique mixture of dri-release polyester and wool - providing optimal warmth and breathabiliy when hitting the slopes or taking a run in the neighborhood. Rose is Kari Traa’s premium, best-selling wool base layer. 100% superfine merino wool makes it soft on the skin, breathable, and naturally odor-resistant. Its feminine cut and Scandanavian-inspired design is unlike anything else on the market and is the perfect garment when bundling up for cold winter days.

Fresh off of the SIA trade show in Denver where the company had a fantastic response from retailers, Kari Traa is developing a nationwide sales force in the US to help establish the brand in the speciality channel. The company will be opening its US headquarters in Colorado during the spring of 2015.

Sales inquiries should be directed to North American General Manager Henrik Lumholdt at Henrik.Lumholdt@activebrands.com.

About Kari Traa

Before founding the clothing company that bears her name, Kari Traa was a freestyle skier who mastered moguls for a living. Today, Kari Traa is Scandinavia’s leading sportswear brand designed for girls, by girls. Like the nuns and knockouts they inspire and are inspired by, Kari Traa’s designers create clothes that are as feminine as they are unpretentious – and as high-performance as they are gorgeous. Kari Traa sportswear is available in better sports stores throughout Scandinavia, Finland, Switzerland, Germany, Austria, France, Holland and the Czech Republic. For more information, please visit http://www.karitraa.com/en/.

unnamed

###

Related

unnamed

Kari Traa selects SMAK Strategies for North American PR Representation

SMAK to lead strategic communications and media relations as Kari Traa makes its debut in the North American market Boulder, COLO. (January 29, 2015) – Norwegian-based Kari Traa, the fastest growing women's active brand in Europe, recently signed public relations and marketing ...read more

Norwegian-Based Sweet Protection Announces North American Distribution Plans

With new Colorado headquarters opening this October, Sweet brings customer service and distribution to the US and Canada Broomfield, COLO. (For Immediate Release) – Norwegian-based Sweet Protection, designers of cutting edge helmets and apparel for whitewater, snowsports, and ...read more

Print

Norwegian-Based Sweet Protection Introduces Snowsport Helmets and Apparel to the US Market

Innovative helmet and apparel brand builds on European success, slated for fall / winter 2015 US retail availability Boulder, COLO. (For Immediate Release) – Norwegian-based Sweet Protection, designers of cutting edge helmets and apparel for whitewater, snowsports, and mountain ...read more

rz_sn_logo.2013

super.natural Performance Apparel Set to Launch in North America

Wayne, PA (January 7, 2014)—super.natural—a global performance and wool apparel innovator —announced today that it will begin distribution in North America in Fall 2014. Initially launched in Europe in 2012, super.natural [SN] specializes in combining merino wool with engineered ...read more

kari traa lifestyle

Kari Traa Names Verde Brand Communications as PR Agency of Record

Oslo, Norway (January 24, 2017)— Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, taps Verde Brand Communications as its agency of record. Effective immediately, Verde will enhance Kari Traa’s rapid North American growth ...read more

xelius

Lapierre North America Reveals

KENT, Wash. – Lapierre, an established, performance-driven mountain and road cycling brand born in France, announces its 2014 road bike collection for the North American market, debuting at DealerCamp, 2013. Fourteen models ranging from the Xelius EFI, Sensium, Cyclocross, and ...read more

*

Smartwool Announces Changes to North America Wholesale Region

Dane Howell, new Vice President of North America Wholesale Sales and Marketing Waypoint Outdoor to take over Northwest region for Smartwool  STEAMBOAT SPRINGS, Colo. (October 21, 2015) — Smartwool, the leading run, snow and active lifestyle Merino sock and apparel company, is ...read more

Jamie Starr_Dynafit

Salewa North America Strengthens Its Marketing Team

BOULDER, COLORADO: Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the expansion of its Marketing team. With the rapid growth of the backcountry skiing and technical hiking markets, Salewa has named Jamie Starr ...read more

Headshot 3

Mammut North America Hires Andrew D’Acquisto as North American Sales Director

Williston, VT (September 23, 2015) – Mammut, the Swiss quality providers of alpine gear and apparel, is excited to announce the hire of Andrew D’Acquisto as North American Sales Director. Andrew will drive the North American sales force for Mammut with nearly twenty years of ...read more