inov-8 Unveils World’s First-Ever Hiking Boots with Graphene Outsoles Southborough, MA (June 6, 2017) - The world’s first-ever hiking boots to utilize graphene – the strongest material on the planet – in the outsole have been unveiled by British running shoe and gear brand ...read more
San Francisco, CA (Oct. 10, 2018) — The highly anticipated second release, The NZ Collection, from the adventure travel focused brand launched officially on October 8. Every ArchiTec collection is inspired by a place in time, with this one taking its cues from the South Island. ...read more
AMERICAN FORK, Utah (Sept. 15, 2018) – Lizard Skins launches it’s first-ever trail grant program to begin the first day of Interbike 2018. The Lizard Skins Outdoor Trail Grant will award three $1,500 grants to Lizard Skins direct dealers. The Lizard Skins team recognizes that ...read more
Minneapolis, MN (July 19, 2018) — With their sights firmly set on becoming the leader in high-performance products for active dogs and their owners, upstart brand has joined forces with like-minded New Zealand brand . The Stunt Puppy name will cover both going forward, but each ...read more
Bend, OR (July 10, 2018) — , the world's first and only hands-free jogger/stroller – which allows you to pull rather than push your stroller, run in a more natural, upright position, and cover a wider variety of terrain than traditional push rigs allow – has hired Park City-based ...read more
San Francisco, CA (July 5, 2018) — The highly regarded men’s apparel brand ArchiTec, founded in part by notable designer Justin Seale, has hired Park City-based SIMBOL Communications as their public relations agency of record. ArchiTec is an adventure and travel-inspired men’s ...read more
Collaborating with experts at The University of Manchester, inov-8 has been able to infuse the wonder-material into rubber. The result is a ground-breaking development of rubber outsoles for running and fitness shoes that have outlasted 1,000 miles and are scientifically proven ...read more
Santa Clara, CA (June 19, 2018) — In a past era, a few lucky folks got their thrills by riding motorcycles around large oval wooden board tracks. Vintage Electric has taken the thrill of Board Track Racing into the modern world with their new Tracker line. With the transportation ...read more
inov-8 is set to get a grip on the training footwear market following the appointment of top crossfitter Fran Calvert. Fran, a regular competitor at the CrossFit Games Regionals, will head up inov-8’s functional fitness and training category. She will have a sharp focus on ...read more
Santa Clara, CA (February 27, 2018) — Hot on the coattails of their coveted, surf-inspired Jeff Clark Cruz collaboration ebike, Vintage Electric is proud to launch the all-new Scrambler S – ideal for those who like to include the roads less traveled on their journeys. For more ...read more
Dallas, TX (May 3, 2018) — The bold stripes, plaids and colors are highly recognizable, even when flying past you on the road or trail – and if the masses don’t already know boutique cycling apparel brand DannyShane, confidence is high they soon will, with a major new push in ...read more
Minneapolis, MN (April 20, 2018) — Upstart dog gear company, Stunt Puppy, has hired Park City-based SIMBOL Communications as their public relations agency of record. Stunt Puppy is a group of outdoor industry experts who put their technical sourcing and design skills to use ...read more
Southborough MA - April 3, 2018 For the first time ever, runners are being given the opportunity to race down the world’s most notorious ski slope. Featuring blind drops, daredevil jumps and an insanely steep gradient of 80%, the legendary Streif, on the Hahnenkamm mountain in ...read more
Park City, UT - January 31, 2018 FOR RELEASE: January 31, 2018 at 4:01PM Mountain Time TIME Sport launches new altitude frame series in partnership with the village of Alpe d’Huez TIME is excited to introduce a new frame project to the cycling community, continuing in the TIME ...read more
Santa Clara, CA - January 24, 2018 Vintage Electric Opens HQ Showroom, Hires SIMBOL Communications for PR Premium electric bikes breaking the mold; message to be spread throughout cycling, lifestyle, motorsports industries and beyond Santa Clara, CA (January 24, 2018) — To ...read more
Southborough, MA-December 7, 2017 inov-8 at the Forefront of Graphene Sports Footwear Revolution First-ever shoes featuring Nobel Prize technology slated for Summer ‘18 Southborough, MA (December 6, 2017) – inov-8 is launching a revolutionary world-first in the sports footwear ...read more
Saint Louis, Missouri-November 20, 2017 Saint Louis, Missouri (November 20, 2017) — Refocusing efforts in the US market, MBT® – the original “Physiological Footwear” brand – has hired Park City-based SIMBOL Communications as their public relations agency of record. SIMBOL will ...read more
Iconic cycling brand behind new product also makes tape and gloves for baseball, including scores of MLB athletes American Fork, Utah, October 22, 2017 We are pleased to announce, as of August 15, 2017, Lizard Skins began as the Exclusive Worldwide Distributor of Grip Boost® ...read more
Pedals employ same tried-and-true engagement systems with newly designed, purpose-built bodies Park City UT - October 5, 2017 TIME is excited to introduce two new pedal projects to the cycling community, continuing in the TIME tradition of innovation and competitive excellence. ...read more
Global adventure travel firm brings lifetime of experience, passion, authenticity to outdoor adventures Telluride, CO (October 5, 2017) Upstart adventure travel outfitters SnowLocals and AdventureLocals have hired Park City-based SIMBOL Communications as their public relations ...read more
Oury to remain separate brand, but will operate under Lizard Skins management in same Utah facility American Fork, Utah (September 12, 2017) Lizard Skins, one of the industry leaders in cycling grips and road tape, has just completed a deal to acquire Oury Grips, another ...read more
Southborough, MA (August 9, 2017) inov-8 Adds Shoe-Industry Vet Brendan Murray as US Sales and Marketing Manager Southborough, MA (August 9, 2017) — Continuing to strengthen its US sales and marketing teams, inov-8 –the iconic running/fitness footwear, apparel and gear brand ...read more
Iconic running brand enlists industry insiders to boost trailrunning products among newbies and enthusiasts alike Park City, Utah -- June 6 2017 In the first of two moves to augment its US marketing, inov-8 has hired Park City-based SIMBOL Communications as their Public ...read more
TIME joins Wolf Tooth and Orange Screw in growing cycling and outdoor clientele Park City, Utah -- May 25, 2017 Press Contact Nic Sims or Scott Boulbol SIMBOL Communications nic@simbolpr.com scott@simbolpr.com 310.935.9365 or 303.519.3073 TIME Sport Signs SIMBOL Communications ...read more
FOR IMMEDIATE RELEASE Press Contact Scott Boulbol SMAK Strategies scottb@smakstrategies.com 303.519.3073 Katabatic Gear signs SMAK Strategies as PR Agency of Record SMAK to offer public relations and marketing services to upstart ultralight backpacking brand Boulder, Colorado ...read more
Shimano Signs on Again as Official 2016 NAHBS Sponsor 12th straight year components giant has partnered with handmade bike show BOULDER, COLO. (1/28/2016) – The North American Handmade Bicycle Show, the world’s largest show for custom-built bicycles, is proud to announce it ...read more
Down bags and apparel from Sierra Designs, Kelty and Katabatic to be consumer traceable starting in 2016 MONTEBELLO, CALIFORNIA (9/21/2015) – ALLIED Feather & Down, the leading supplier and processor of down in the outdoor and apparel industries, is proud to announce the addition ...read more
Legendary 8-Time Mr. Olympia Creates New Event as Final Qualifier for the 2015 NPC Bodybuilding Championships FAIRFIELD, CALIF. (For Immediate Release) – Harbinger, the “go-to” brand for high quality, innovative strength and conditioning gear, is excited to announce a presenting ...read more
