Iconic cycling brand behind new product also makes tape and gloves for baseball, including scores of MLB athletes
American Fork, Utah, October 22, 2017
We are pleased to announce, as of August 15, 2017, Lizard Skins began as the Exclusive Worldwide Distributor of Grip Boost® Batting Gel.
Grip Boost’s unique gel formula was originally developed to restore the tackiness to receiver’s football gloves. A reformulated version of the product was later released to address the needs unique to baseball and softball players. Grip Boost® Batting Gel is a quick drying, alcohol-based gel that gives batters the extra grip and superior bat control they need without the mess of other grip enhancers. It works by applying a thin tacky polymer layer to the palm of the glove. It’s clear, easy to clean and doesn’t leave any residue. Performance is not dependent on temperature and the tackiness can be reactivated by moisture.
“When we first met Grip Boost we were very excited and enthralled by their product and knew that this was a product we wanted to be associated with said Brad Barker, General Manager of Lizard Skins, “This will be a great addition to our baseball accessories brand.”
Lizard Skins has always lead the market in products relative to the hand-to-grip interface. The unique synergy with Grip Boost and Lizard Skins products builds on Lizard Skins’ story and allows them to deepen their expertise in this space. The new agreement also allows Grip Boost Inc. to broaden their market exposure and branding being associated with a grip company like Lizard Skins.
“We are extremely excited about this partnership”, said Kevin Diehn, Executive Vice President of Grip Boost Inc. “Over the past 5 years, Lizard Skins has revolutionized the batting grip industry. We can’t imagine a better partner to help bring our breakthrough mess-free, polymer grip technology into the hands of elite hitters across the world. Together, we are going to put pine tar in a museum!”
Lizard Skins has solidified its position as an essential brand in baseball, leading the way in accessories that revolve around the hand-to-grip interface. The company continues to innovate within the grip category in order to remain the industry leader now and in the future.
• Website: https://lizardskins.com/
• Instagram: https://www.instagram.com/lizardskinsbaseball/
• Twitter: https://twitter.com/LzSkinsBaseball
• Facebook: https://www.facebook.com/LizardSkinsBaseball
About Lizard Skins:
Lizard Skins has been in business since 1993 manufacturing and distributing bicycle accessories around the world. In January of 2012, Lizard Skins officially launched a new product into the baseball industry. DSP (DuraSoft Polymer) bat grip was created based off the highly successful DSP handlebar tape for road bikes. Utilizing our knowledge and experience in developing grips, Lizard Skins designed and created this new innovative bat grip. Shortly after its baseball debut, the product made its way into the hands of many of MLB's top players. To-date, over 200 MLB players actively use the product as the company expands its endorsement line-up to more than a dozen of MLB's top names. 2016 culminated in a licensing agreement with MLB making Lizard Skins the Official Bat Grip Supplier of Major League Baseball and one of only twelve Authentic Collection brands.