inov-8 Adds Shoe-Industry Vet Brendan Murray as US Sales and Marketing Manager

Murray brings two decades of running-industry experience to the inov-8 team
Author:
Publish date:

Southborough, MA (August 9, 2017) 

inov-8 Adds Shoe-Industry Vet Brendan Murray as US Sales and Marketing Manager 

Southborough, MA (August 9, 2017) — Continuing to strengthen its US sales and marketing teams, inov-8 –the iconic running/fitness footwear, apparel and gear brand with roots in what’s often considered trail running’s birthplace, the UK’s Lake District – has hired 20-year industry veteran Brendan Murray as their new US Sales and Marketing Manager, based at its headquarters near Boston.

inov-8 running press release

This follows another recent move by inov-8, hiring Park City-based SIMBOL Communications as their Public Relations agency of record; the two will continue to work together to build the brand recognition and sales. 

In his new role, Murray will lead inov-8’s US sales and marketing teams: Some of his key responsibilities will include improving brand awareness across the full range of running and fitness communities, while building greater consumer engagement with the brand. He’ll also help drive inov-8’s retail business with specialty run and outdoor accounts.

Murray will report directly to Jim Howard, inov-8’s US General Manager, and it’s not the first time the two have worked together: They were previously colleagues for about 15 years, much of that time at New Balance, where Murray spent 13 years and headed product creation on outdoor and trail running lines globally for NB, following his five years at Reebok. 

“I am very excited about being part of the inov-8 team and working together with Jim again,” says Murray. “It’s great to be part of a brand that clearly reflects an especially strong focus on the trail and fitness consumer. What excites me most about the brand is their authenticity and unwavering passion and commitment in making the best-performing shoes and apparel for the trail and fitness consumers.”

Howard shares the enthusiasm about the reunion: “Brendan brings a wealth of relevant expertise and personal knowledge to our brand, and we are thrilled to welcome him to the team,” says Howard. "As our brand and industry continue grow and evolve, it’s critical we have individuals like Brendan who bring passion and experience, both personally and professionally. With Brendan’s deep industry knowledge, we are positioning ourselves for great success within the marketplace.”

When not in the office, Murray is out “walking the walk:” You can find him pounding out the miles on road and trail – he’s finished multiple 50-mile ultramarathons and scores of other races – or punishing himself in the gym. He’s also an avid hiker, and he loves visiting and exploring around his childhood home of Las Vegas with his wife and two kids.  

About inov-8

Founded in 2003, inov-8 is one of the world’s leading off-road running brands for footwear, apparel and equipment. The brand is renowned for delivering the ultimate is grip. inov-8’s origins and footprints are etched in the muddy British fells and trails but over the years the company has optimized its products to meet the needs of all terrains worldwide. Discover more: www.inov-8.com

Press Contact

Scott Boulbol

SIMBOL Communications

scott@simbolpr.com

310.935.9365 or 303.519.3073

Related

roclite boots collection_lorez

Inov-8 Unveil World’s First-Ever Hiking Boots with Graphene Outsoles

inov-8 Unveils World’s First-Ever Hiking Boots with Graphene Outsoles Southborough, MA (June 6, 2017) - The world’s first-ever hiking boots to utilize graphene – the strongest material on the planet – in the outsole have been unveiled by British running shoe and gear brand ...read more

MUDCLAW G 260 campaign

Collaborating with experts at The University of Manchester, inov-8 has been able to infuse the wonder-material into rubber. The result is a ground-breaking development of rubber outsoles for running and fitness shoes that have outlasted 1,000 miles and are scientifically proven to be 50% harder wearing in repeated testing.

Collaborating with experts at The University of Manchester, inov-8 has been able to infuse the wonder-material into rubber. The result is a ground-breaking development of rubber outsoles for running and fitness shoes that have outlasted 1,000 miles and are scientifically proven ...read more

inov-8 at the Forefront of Graphene Sports Footwear Revolution

Southborough, MA-December 7, 2017  inov-8 at the Forefront of Graphene Sports Footwear Revolution First-ever shoes featuring Nobel Prize technology slated for Summer ‘18 Southborough, MA (December 6, 2017) – inov-8 is launching a revolutionary world-first in the sports footwear ...read more

Inov-8® Off Road Footwear Granted GORE-TEX® License

Framingham, MA, January 24, 2006 – Inov-8 will launch their new GORE-TEX® XCR® shoes and Advanced Gaiter System at Outdoor Retailer Winter Market. Inov-8 will incorporate the GORE-TEX® XCR® waterproof membrane into three upcoming shoe designs, which will enhance the ...read more

fitness image 1

inov-8 Appoints Top Crossfitter To Marketing TeamVeteran athlete

inov-8 is set to get a grip on the training footwear market following the appointment of top crossfitter Fran Calvert. Fran, a regular competitor at the CrossFit Games Regionals, will head up inov-8’s functional fitness and training category. She will have a sharp focus on ...read more

Kahtoola Partners with Inov-8;Launches Snow Race Series

For Immediate ReleaseContact:Kris Hathaway, KHPR802-253-5270, hattie@together.netKahtoola OR Summer Market Booth # 11 KAHTOOLA-Pronounced Ka-TOO-la KAHTOOLA PARTNERS WITH INOV-8; LAUNCHES NATIONWIDE SNOW RACE/DEMO SERIES IN 2008 FLAGSTAFF, Arizona and FRAMINGHAM, Massachusetts ...read more

original_a71709f51efec8dcc34370af84cc3dd5

inov-8 brings on SIMBOL Communications as PR Agency of Record

Iconic running brand enlists industry insiders to boost trailrunning products among newbies and enthusiasts alike Park City, Utah -- June 6 2017 In the first of two moves to augment its US marketing, inov-8 has hired Park City-based SIMBOL Communications as their Public ...read more

Inov-8

Inov-8 Launch Downhill Running Race On World’s Most Notorious Ski Slope

Southborough MA - April 3, 2018   For the first time ever, runners are being given the opportunity to race down the world’s most notorious ski slope. Featuring blind drops, daredevil jumps and an insanely steep gradient of 80%, the legendary Streif, on the Hahnenkamm mountain in ...read more

Inov-8, LLC

Based in "England's last Wilderness," the North Pennines, inov-8â„¢ is a British company that is passionate about specialist off-road running products and creating the lightest weight, most flexible footwear on the market. Inov-8's footwear philosophy is to design products around ...read more