Higganum, CT - March 19, 2018
GCI Outdoor, creator of portable, durable outdoor recreation equipment, is proud to sponsor the 365-Mile Challenge. Designed to engage mothers and get them outside for one mile of self-propelled adventure every day this year, the Challenge encourages outdoor activity as an integral part of a healthy lifestyle.
Conceived and managed by a group of outdoor bloggers and busy mothers, the 365-Mile Challenge provides a support network to motivate moms to stay active all year round with incentives provided throughout the year. GCI will be donating several products to be given away between April 1 and June 30.
“As a working mother employed in the outdoor industry, I know first-hand the challenges that come along with a career, raising a family and keeping active,” said Amy Newton, marketing manager with GCI. “Even small amounts of activity outside can have a big impact on overall well-being, but sometimes it’s hard to find the motivation to stay active. Therefore, we see a lot of value in this program and are happy to support it.”
Hosted by a collection of outdoorsy moms and bloggers, including Rebecca Walsh, Hike Like a Woman; Alyssa Erickson, Kid Project; Kathy Dalton, Go Adventure Mom; Amelia Mayer, Tales of a Mountain Mama; and Jess Curren, Currently Wandering, the 365-Mile Challenge kicked off on January 1 and will continue through December 31, 2018.
For those who would still like to get involved, there will be an additional registration window opening March 19-20 with “mini challenges” hosted throughout the year.
About GCI Outdoor
Lifelong friends Dan Grace and Jeff Polke founded GCI Outdoor in 1996. Over the last two decades, they have become one of the outdoor industry's leading innovators of outdoor recreational gear with products that include chairs, camp tables, stadium seats, canoe seats and more. Offering high-quality gear to outdoor lovers of all kinds, GCI Outdoor products can be found at over 3,000 stores worldwide and online at www.gcioutdoor.com.