Sweet Protection selects SMAK Strategies for North American PR representation


SMAK to lead strategic communications and media relations efforts as Sweet Protection focuses more fully on US market

Boulder, COLO. (February 2, 2015) – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, recently signed public relations and marketing agency SMAK Strategies to help with the announcement of their growth into the North American market.

 Already well known in the US among hard core whitewater kayakers for creating top of the line helmets and apparel, Sweet will focus on the snowsports market for the coming months, introducing a complete line helmets designed specifically for skiing and snowboarding. 

 “Sweet Protection represents the pinnacle of helmet and apparel design and construction, and we are thrilled to help them launch here in the US,” said Maria Hennessey, Founder and President of SMAK Strategies. “We consider this a unique opportunity to tell a very compelling story about a brand that is sure to draw a lot of attention from a hardcore community of outdoor enthusiasts.”

 The Boulder, Colorado-based SMAK Strategies is a boutique public relations and communications agency, offering a full spectrum of media outreach, brand ambassador management, and social media services. With a national reach, SMAK excels at bringing brand stories and awareness to the masses.

 “We were really impressed with the team at SMAK and feel that they really understand our brand and our goals,” said Hans Gunleiksrud, Sales & Marketing Director for Sweet Protection. “We are looking forward to working closely with them to help Sweet achieve the great level of success we’ve enjoyed in Europe.”

 Sweet Protection incorporates only the highest quality materials, designs, technologies, and construction into everything they make and their line snowsports, mountain bike, and whitewater products offers uncompromising safety and style. 

The Grimnir helmet, Sweet’s most recent addition to their helmet line, is the most advanced freeride snow sport helmet on the market. The shell is handmade from Carbon Fiber Reinforced Polymer (CRP) to provide an incredible strength to weight ratio and differentiated elasticity in the shell. Advanced EPS (expanded polystyrene) and “Impact Shields” inside selected areas of the helmet distribute pressure and more efficiently absorb impact energy. This helmet also features the unique Multi-directional Impact Protection System (MIPS) technology that reduces rotational forces on the brain caused by angled impacts by up to 50%. In addition, the Grimnir has a unique certification for impacts when a POV camera is mounted on the helmet.

Sweet Protection will be on display at the SIA Snow Show in Denver, Colo. at the Colorado Convention Center January 29 through February 1 in booth #4440.

About SMAK Strategies

SMAK is a team dedicated to brand building for select clients by providing full-service, customized Public Relations and Marketing services. Offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. SMAK’s current roster of fitness and active lifestyle clients includes Sweet Protection, Kari Traa, The North American Handmade Bicycle Show, Harbinger, HumanX, RedHed Tools, Armpocket, and EvoFit. For more information, please visit http://smakstrategies.com