ForceField™ Shoe Care Products Storm Market Worldwide

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Premium protectors and cleaners now available in over 4,000 retail locations

DURHAM, N.C. (June 23, 2016) ForceField, a brand specializing in shoe care products, announced today that its collection of signature cleaners, protectors, and crease preventers recently passed 4,000 points of distribution worldwide. Created as its own brand in September 2015, ForceField is quickly becoming a go-to brand for premium shoe care.

With products for all styles of footwear and gear, ForceField resonates with retailers as well as the Sneakerhead community – those dedicated shoe fans who take pride in collecting and owning limited edition or otherwise rare sneakers.

“There is a huge community that is passionate about sneakers and sneaker collecting, and smart retailers are catering to this demographic,” said Todd Vore, President of ForceField’s parent company, Implus. “With some sneakers selling for hundreds or even thousands of dollars, buyers want to protect their investment. ForceField’s line of water proofers, crease preventers, and cleaners allows collectors to wear their shoes protected from the inside out.”

The ForceField collection includes three different products for complete shoe care:

ForceField Shoe Crease Preventers fit seamlessly inside the toe box, adding contoured comfort while protecting the shape of sneakers, shoes, and boots to keep them looking crisp. $9.99 MSRP.

ForceField Protector is a spray-on treatment formulated to shield shoes from damage and fading by providing armor-like protection from water, stains, and UV rays. $12.99 MSRP.

The all-in-one ForceField Shoe Care Kit comes with a cleaner to remove dirt and preserve the surface, a shoe brush to loosen ground-in dirt, and a bottle of ForceField protector. Sneakers stay clean and protected from the elements. $30 MSRP.

As a market leader, ForceField is already well known in the footwear marketplace, making it an excellent add-on sale for retailers looking to increase their bottom line.

About Implus

Headquartered in North Carolina’s Research Triangle Park, Implus LLC has evolved to become an innovative provider of footwear, outdoor and fitness accessories to its retail partners. Implus’ family of brands includes Sof Sole, apara, airplus, Sneaker Balls, Sof Comfort, Yaktrax, ICEtrekkers, ForceField, Little Hotties, Perfect, TriggerPoint, Harbinger, Balega and FuelBelt. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes its brands to thousands of retail locations across the United States and worldwide. For more information, visit www.implus.com.

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