Ultimate Direction branding evolves for 2014 with new logo, color palette, and imagery

Author:
Updated:
Original:

Industry leading, next generation hydration solutions complemented with new brand look and feel

UD Logo- 2014

BOULDER, COLO. (For Immediate Release) –Ultimate Direction is revising the brand’s look and feel for 2014 with the introduction of a new logo, color palette, and supporting imagery. With next generation products that include the award-winning Signature Series hydration vests, Ultimate Direction’s new branding will better complement current and upcoming collections.

A bold, blue colorway will highlight a revised logo and updated imagery to give Ultimate Direction’s cutting-edge products a progressive look at retail and in the field. In-store displays and other promotional materials featuring the new logo and color will also benefit from updated black and white photography. The result is a perfect blend of modern, minimalist aesthetic and industry-leading product that helps to tell the overall Ultimate Direction story.

“The Ultimate Direction color and logo have been the same for decades,” said Buzz Burrell, Brand Manager for Ultimate Direction. “With the wide variety of new and innovative product we have in the pipeline for 2014 and beyond, we needed to update our look and feel on individual products and at retail to help us better highlight our gear and tell the Ultimate Direction story.”

The new logo and color will first appear on Ultimate Direction’s 2014 Runners and Jenny Collection, available at retail in January. All new product will include the logo, color, and imagery on hangtags, in-store displays, and other supporting collateral.

Ultimate Direction is a true leader in athlete hydration, having created the entire hydration pack category in 1985. Since then, runners, hikers, climbers, and cyclists all over the world have relied upon a backpack, waist belt, or handheld bottle to stay hydrated and Ultimate Direction has been there every step of the way. Ultimate Direction’s market leadership continues today with their athlete-designed Signature Series Vests and Jurek Collection, setting a new standard with cutting-edge materials, design, and style. www.ultimatedirection.com

###

Related

UD Logo stacked knockout

Ultimate Direction grows presence abroad, partners with three leading European Distributors

The best distributors of outdoor gear in Europe are now distributing the original hydration brand BOULDER, COLO. (For Immediate Release) - Ultimate Direction, makers of the first-ever wearable hydration systems for runners, hikers, and skiers, and who popularized the ...read more

UD logo stacked

Ultimate Direction introduces iconic Fastpack series, two minimalist packs designed for any activity

Light, functional, and versatile, the Fastpack series will take you from the High Sierra to Cozumel and everywhere in between BOULDER, COLO. (For Immediate Release) – Ultimate Direction, makers of the first-ever hydration systems for runners and the first-ever collection of ...read more

UD Jenny Ultra Vesta- back

Ultimate Direction address the needs of female runners, launches 2014 Jenny Collection

Hydration vests, gear-friendly waist belts, and hand-held water bottles designed for women by a collective of female runners BOULDER, COLO. (For Immediate Release) –Ultimate Direction is bringing advanced hydration and gear carrying solutions to women with the new for 2014 Jenny ...read more

UD Access 10 Plus- lo

Ultimate Direction overhauls iconic Fastdraw and Access, introduces Runner’s Collection for 2014

Built around the bodies that will use them, new hand-helds and waist packs feature updated fit, functionality, and style BOULDER, COLO. (For Immediate Release) –Ultimate Direction, leaders in athlete hydration, is overhauling and updating the iconic Fastdraw hand-held and Access ...read more

UD Logo

Ultimate Direction launches new Jurek Collection running gear at Boulder Running Company on May 15 and Runners Roost on May 16

Scott Jurek will present his Collection to the public for the first time, answer questions, and lead a group Fun Run BOULDER, COLO. (May 9, 2013) – Ultimate Direction is proud to announce the public launch of the new Scott Jurek-designed Jurek Collection at the Boulder Running ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Introduces New Refreshingly Bold Logo

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, introduced this month an updated version of its iconic brand logo. The new design represents a cleaner, bolder version of the previous logo and emphasizes feelings of energy, ...read more

Ultimate Direction PB Adventure Vest wins National Geographic Adventure ‘Gear of the Year’ award

Ultimate Direction PB Adventure Vest wins National Geographic Adventure ‘Gear of the Year’ award Designed in tandem with accomplished runner Peter Bakwin, the versatile, fully-featured PB Adventure Vest represents the next generation in athlete hydration BOULDER, COLO. (For ...read more

UD logo stacked

Ultimate Direction announces partnership with Another Mother Runner, supplies advanced hydration solutions to core group of female runners

New partnership highlights the 2014 Jenny Collection of women’s hydration gear, complements Another Mother Runner’s mission to keep women active BOULDER, COLO. (For Immediate Release) –Ultimate Direction is launching a partnership with women’s running group Another Mother Runner ...read more

F14 Product Photography

Outdoor Research hat line evolves in Fall 2014 with new technologies, new styles in ski, HighEx, mountain life

By continually evolving how fabrics and technologies are paired, OR pushes the boundaries of technical function in headwear. SEATTLE, Wash. – Well known for setting the bar in technical and mountain life headwear, for Fall 2014 Outdoor Research continues to expand its ...read more