Ultimate Direction address the needs of female runners, launches 2014 Jenny Collection


Hydration vests, gear-friendly waist belts, and hand-held water bottles designed for women by a collective of female runners

UD Jenny Ultra Vesta- back

BOULDER, COLO. (For Immediate Release) –Ultimate Direction is bringing advanced hydration and gear carrying solutions to women with the new for 2014 Jenny Collection. This first-ever line of women’s hydration gear includes the Ultra Vesta hydration vest, the Meow waistbelt gear carrier, and the Handy hand-held water bottle, this line is designed specifically to accommodate the unique needs of women runners everywhere. 

Designed by a collective of female runners led by Jenny Jurek to meet the unique needs of today’s female runners, the features, sizing, and contours deliver comfort and performance to help women hydrate seamlessly and get the most out of a jog around the block, an ultra-marathon, and everything in between.

“The Jenny Collection is the latest in a complete revival of the Ultimate Direction brand,” said Buzz Burrell, Brand Manager for Ultimate Direction. “Our new Signature Series Vests and Jurek Collection were huge hits and we wanted to bring the same performance and excitement to women runners. The result is the Jenny Collection, the first-ever complete line of hydration products made specifically for women.”

Following close on the heels of the highly popular Scott Jurek-designed SJ Ultra Vest, the women’s Ultra Vesta is a next generation hydration solution with twin, 10-ounce water bottles strategically placed higher on the front for maximum female comfort and easy-access. For longer runs, a 4-liter main compartment provides room for apparel, food, hydration reservoir, and other trail essentials. Smaller front pockets keep gels and other small items handy and accessible on the fly. Available in XS/SM and M/L sizes, the Ultra Vesta weighs 11-ounces with bottles. $125

When water and a few essentials are all that is needed, the new Ultimate Direction Handy 10 and Handy 20 deliver. With adjustable hand straps sized for smaller hands and stretchy NeoMesh for extra comfort, both of these hand-held water bottles make it easier for women to stay hydrated. The Handy 10 ($17.95) features a 10-ounce bottle and a small stretch pocket for keys, cash, or gels while the larger Handy 20 ($25.95) comes with a 20-ounce bottle and a larger pocket for anything from gels to smart phones.

A great companion for any of our hand-held water bottles, the waistbelt-style Meow is ideal for women who want to effortlessly carry a little extra gear. Sized for smaller waists and able to carry everything from keys to gels to smart phones, the Meow is built with a wicking mesh waistbelt and a bit of stretch for maximum comfort and a women’s specific fit on any length run. The zippered, power stretch mesh pocket expands for extra carrying capacity while a built-in divider is great for organization. $25.95

The Jenny Collection will debut at the Outdoor Retailer Trade Show in Salt Lake City from July 31st to August 3rd in the Ultimate Direction booth #113. For more information, please email scott.kaier@americanrec.com.

Ultimate Direction is a true leader in athlete hydration, having created the entire hydration pack category in 1985. Since then, runners, hikers, climbers, and cyclists all over the world have relied upon a backpack, waist belt, or handheld bottle to stay hydrated and Ultimate Direction has been there every step of the way. Ultimate Direction’s market leadership continues today with their athlete-designed Signature Series Vests and Jurek Collection, setting a new standard with cutting-edge materials, design, and style. www.ultimatedirection.com. ###


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