Kokatat, legendary paddling innovators, taps Pale Morning Media for PR

Kokatat (www.kokatat.com) the recognized leader in innovative technical apparel and accessories for dedicated paddlers, has selected Pale Morning Media as their public relations partner

ARCATA, CALIFORNIA (FOR IMMEDIATE RELEASE) – Kokatat (www.kokatat.com) the recognized leader in innovative technical apparel and accessories for dedicated paddlers, has selected Pale Morning Media as their public relations partner.

Handcrafted in the USA and committed to uncompromising quality and service, Kokatat is known worldwide for their performance-driven collection of dry suits, paddling suits, dry tops, bibs and pants, PFD's, insulation, paddling footwear and accessories.

Inspired by the rigorous and diverse conditions of the northern California coast, Kokatat gear is the clear choice for sea kayaking, whitewater, recreational touring, standup paddleboarding, and kayak fishing.

“Weather changes, conditions change, but paddlers know they can count on Kokatat,” said Jeff Turner, Kokatat sales and marketing manager. “We are very excited to work with an experienced national agency with a passion for the outdoors that matches our own.”

Pale Morning Media (www.palemorningmedia.com) is a public relations, brand strategy and creative communications agency with a dedicated focus on the outdoor world. Based in Vermont's Mad River Valley, Pale Morning Media's client roster includes leading brands and organizations from throughout North America and Europe in the outdoor, fishing, wintersport, travel and lifestyle markets.

Pale Morning Media's work includes a blend of innovative and established strategies to broaden the reach of core brands, as well as to deepen the connection of mainstream brands within niche audiences.

“Designed to thrive in the harshest conditions, made in the USA, and passionate about standing behind their products, Kokatat could easily be the ‘Gear of the Year' every single year,” said Drew Simmons, president of Pale Morning Media. “And as Kokatat prepares to unveil a few new twists in the coming seasons, it's clear that this incredibly innovative brand plans to raise the bar even further.”

Founded in 1971, Kokatat's exceptional reputation in the paddlesport world has been built through four decades of exclusive commitment to the highest quality designs in paddlesports. Their products are the clear choice for performance-driven paddlers in all categories, and their athlete roster, Team Kokatat, is recognized as the leading professional athlete roster in the paddlesports industry.

Team Kokatat's adventures are covered daily at www.kokatat.com/blog, and features a remarkable collection of talent including whitewater paddlers Jesse Coombs, Ruth Gordon, Anna Levesque, Darin McQuoid, and Ben Stookesberry; sea kayakers Jon Bowermaster, Justine Curgenven, Paul Kuthe, Ben Lawry and Bryan Smith; and kayak fisherman Drew Gregory.

For more information on Kokatat, please contact Michael Collin at Pale Morning Media, (michael_collin@madriver.com, 207.619.4253) or Lisa Kincaid at Kokatat (lisa_kincaid@kokatat.com, 775.225.8039).

About Kokatat Watersports Wear: 
Celebrating 40 years of innovation, Kokatat is an independently operated, US manufacturer of technical apparel and accessories for water sports. Handcrafted in Arcata, California, Kokatat employees are focused on building the finest functional product for people who work and play on water. Our gear is designed for paddlers, by paddlers, ensuring a safe and enjoyable experience on the water all year long and in all weather conditions. Into the water with Kokatat! Please visit www.kokatat.com and follow Kokatat on Facebook and Twitter “@kokatat”.

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