Drew Simmons, Palemorning Media, drew@palemorning.com

Grassroots Outdoor Alliance (www.grassrootoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, this spring welcomes Tecnica and Fjallraven to their national vendor partner network. The new vendor partners will enjoy their first ...read more

KNOXVILLE, TENN. (for immediate release) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced nominees for their 2019 retailer and vendor awards. From groundbreaking commitments to end the ...read more

Laguna Beach, CA (FOR IMMEDIATE RELEASE) -- Sparc Retail (www.sparcretail.com), amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK’S Bike, Board and Ski ...read more

FOR IMMEDIATE RELEASE (MILTON, DEL.) — Dogfish Head Craft Brewery (www.dogfish.com), the independent brewing icon known for brewing off-centered ales for off-centered people, will be teaming up with Pale Morning Media, a national boutique public relations agency specializing in ...read more

Grassroots Connect, the twice-annual buying show of the Grassroots Outdoor Alliance, will shift their spring 2019 event dates one day earlier to support the outdoor industry calendar. For spring 2019, the new dates for Grassroots Connect will be June 9-12, 2019. The show will ...read more

Grassroots Connect heads to Denver next month, placing the outdoor industry’s best buying event on the doorstep of the outdoor industry’s biggest and most iconic national trade show. For the first time ever, Grassroots Connect (Nov 4-7, 2018) will be hosted in the Colorado ...read more

Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this fall welcomes Farm to Feet, KAVU, Rab and Sierra Designs to their national vendor network. The new vendors’ first event as members will be the Grassroots ...read more

KNOXVILLE, TENNESSEE (FOR IMMEDIATE RELEASE) --Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization dedicated to the health and growth of independent specialty retail, awarded their annual honors at the Grassroots Connect show last month. Held on ...read more

KNOXVILLE, TENNESSEE -- With more than 1,000 attendees from independent speciality outdoor retailers and premier national vendors, it was easy to compare this month’s Grassroots Connect to other trade shows. But after walking a show that’s packed with crowded booths yet pin-drop ...read more

Santa Rosa, California (for immediate release) – Buff, Inc., the recognized creators of iconic multifunctional headwear, is saddling up with legendary mountain biker Rebecca Rusch for the 2012 SRAM Gold Rusch Tour. To be sponsored by Buff, Inc., for the second consecutive year, ...read more

Santa Rosa, California (March 21, 2012)­ – For those with fish on the brain, Buff, Inc. proudly unveils the Bug Slinger™ collection for spring 2012. Winner of “Best Apparel” at the 2011 International Fly Tackle Dealer trade show, Bug Slinger™ blends proven Buff® performance with ...read more

Vancouver, British Columbia (March 19,2011) – Westcomb Outerwear (www.westcomb.com), the premium quality all-mountain apparel line with a 100% made-in-Canada manufacturing commitment, today announced the expansion of their North American public relations program with Pale Morning ...read more