Dale of Norway partners with Pale Morning Media for PR support

Creators of authentic knitwear retains Pale Morning Media for North American public relations support

BURLINGTON, VERMONT (October 29, 2012) – Dale of Norway, creators of authentic knitwear and premium technical outerwear, has retained Pale Morning Media for public relations outreach in the North American marketplace, effective immediately.

Founded in 1879 in the Norwegian village of the same name, Dale of Norway is known worldwide for authenticity, impeccable quality and timeless style.

“Through authenticity and unmistakable designs, Dale of Norway Dale of Norway has developed a passionate following among those who love winter and those who love style,” said Henrik Lumholdt, president of Dale of Norway, Inc. “Pale Morning Media will help us grow and connect with all our key audiences, wherever they may be.”

Dale of Norway's current product categories includes an unmistakable and distinctive Heritage collection, made of 100% pure Norwegian wool; versatile Merino styles, including lightweight and skin-soft sweaters based on contemporary patterns; weatherproof sweaters blending advanced technical features and performance ski jacket detailing; Knitshell, featuring a three-layer proprietary fabric; an award-winning baselayer collection made of premium 18.5 micron merino; and a unique and stylish assortment of hats and accessories.

Dale of Norway's active commitment to the wintersport world includes sponsorship of the Norwegian Ski Team , the Norwegian Biathlon Team, the Canadian Alpine and Ski Cross teams and the International Olympic Committee (IOC), which awarded Dale of Norway rights to use of the international Olympic logo as part of its profile.

“The easy genius of Dale of Norway is that they're able to achieve the pinnacle of style and authenticity, simply by being themselves,” said Drew Simmons, president of Pale Morning Media. “We're both excited and proud to be associated with a brand of their distinguished reputation.”

Pale Morning Media (www.palemorningmedia.com) is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in fall 2001, Pale Morning Media has offices in Vermont and Maine, employs a team of seven as well as project freelancers, and supports a growing roster of brands in a diverse array of outdoor and lifestyle markets.

About Dale of Norway:
Dale of Norway was founded in 1879, and has produced high-quality knitwear and technical premium outerwear since the start. Based in Bergen, Norway, Dale is one of the largest and most sophisticated manufacturers of classic and innovative apparel in the world. Dale of Norway's products are available through a worldwide network of better retailers -- authorized online retail shops. For more information, or to shop online, visit Dale of Norway (www.daleofnorway.com).



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