Vancouver, British Columbia (March 19,2011) – Westcomb Outerwear (www.westcomb.com), the premium quality all-mountain apparel line with a 100% made-in-Canada manufacturing commitment, today announced the expansion of their North American public relations program with Pale Morning Media.
Founded in 2005, Westcomb has earned a reputation for unparalleled quality, one piece at a time in their state-of-the-art Vancouver facility. Their powerfully simple designs are fueled by the wilderness experience, blending leading-edge technical fabrics with artisan-quality workmanship and total manufacturing oversight.
Pale Morning Media (www.palemorningmedia.com) is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in fall 2001, Pale Morning Media supports a growing roster of brands in a diverse array of performance and lifestyle markets.
“When it comes to the design and creation of performance apparel, there’s always a better way to do things,” said Alan Yiu, Westcomb president and lead designer. “Quality is about more than assembling the best materials in a state-of-the-art facility, it’s about having the time and the opportunity to be truly thoughtful in the design process as well.”
Pale Morning Media was initially engaged by Westcomb in fall 2011 on a project basis. Effective March 1, 2012, Pale Morning Media will support Westcomb as their full-time agency of record.
“Each and every Westcomb design reflects a truly inspired commitment to quality, innovation, and manufacturing sophistication,” said Drew Simmons, president of Pale Morning Media. “It’s an extremely exciting time to be part of the Westcomb brand.”
Made to be worn in the most demanding conditions, Westcomb’s four-season line features light, strong and simple designs for skiing, snowboarding, paragliding, climbing, biking, hiking and other activities.
Their 2012-13 collection – which debuted at the January Outdoor Retailer Winter Market show – showcased the brand’s diverse appeal with strategically minimalist designs, essential features, and an international ‘athletic’ fit.
Highlights from the 2012-13 collection include the Switch LT Hoody – the lightest NeoShell® jacket in the marketplace at 15 ounces (467g); a down insulation collection featuring hypo-allergenic 850-fill goose down from the Canadian Hutterite community; and an eye-catching group of snowsport ‘freeride’ silhouettes made with 820 NT eVent®, a super durable water- and wind-proof nylon twill fabric.
ABOUT WESTCOMB: Westcomb (www.westcomb.com) creates innovative, stylish, performance-driven outerwear for men and women that is 100% made in North America and 100% committed to performance. Made to be worn in the most demanding conditions, Westcomb gear achieves a standard of excellence that is attainable only through the constant access and oversight provided by their industry leading commitment to local manufacturing. Conveying a true passion for the outdoor experience, Westcomb’s 2012-13 collection features strategically minimalist designs, blending essential features for active athletes with an international, athletic fit. Westcomb builds their unique performance apparel with a remarkable roster of industry leading supplier brands including Polartec NeoShell, eVent, Schoeller, Primaloft, Pertex, YKK, Mapp, Riri, and the world’s finest Hutterite goose down. For more information on Westcomb, please visit www.westcomb.com.