Kara Herlihy
Hoven Vision launches the Argonaut Series: a new wave of floatable sunglasses just in time for summer
Hoven Vision launches the Argonaut Series: a new wave of floatable sunglasses just in time for summer San Diego, CA – Integrating technical innovation with unparalleled on-the-water functionality, Hoven Vision introduces the Monix, the first in the new Argonaut Floatable ...read more
Greenlight Planet Supports Earthquake Relief Efforts in Nepal Through a Crowdfunding Partnership with World Vision
Chicago, IL—Greenlight Planet Inc., global provider of durable, sustainable solar-powered Sun King™ lanterns, will support earthquake relief efforts in Nepal through their Help Power Nepal, a crowd-sourced donation drive in partnership with World Vision. Starting May 11, ...read more
Point 65 Sweden partners with Pale Morning Media for public relations support
Solna, Sweden — Point 65 Sweden, the industry-leading Scandinavian manufacturer of innovative paddle sports gear, packs and outdoor products, has partnered with Pale Morning Media LLC for public relations support. Point 65 Sweden is committed to design innovations that truly ...read more
Freya Hoffmeister completes unprecedented solo circumnavigation of South America in Point 65 kayak
Solna, Sweden — One of the greatest accomplishments in paddling history – the first solo circumnavigation of South America – was completed in Buenos Aires, Argentina on Friday, May 1, by German kayaker and endurance record holder Freya Hoffmeister, aboard her Point 65 Sweden ...read more
Greenlight Planet’s Sun King PRO top rated by Massachusetts Institute of Technology in CITE solar product evaluation
In a recent comprehensive evaluation of solar lanterns conducted by the Massachusetts Institute of Technology (MIT) CITE program, Greenlight Planet’s Sun King™ Pro solar lantern received the overall top rating. The study, published by MIT’s Comprehensive Initiative on Technology ...read more
Greenlight Planet partners with Pale Morning Media for public relations support
CHICAGO, IL – Greenlight Planet (www.greenlightplanet.com), creators of reliable, durable and affordable solar lanterns, is entering the outdoor market with the support of public relations partner, Pale Morning Media (www.palemorningmedia.com). Launched in 2005 by a trio of ...read more
KAVU brings a bit of Ballard to downtown Seattle with second retail location
Seattle, WA – On January 27, KAVU, the true outdoor lifestyle clothing brand, will open a second retail location in downtown Seattle at 1215 First Avenue. Located in a growing retail district in close proximity to popular Seattle tourist destinations, the 1,600 square-foot ...read more
High Sierra elevates presence in the backcountry market with the launch of Symmetry Series packs at ORWM ‘15
Vernon Hills, IL— Addressing the growing interest in out-of-bounds on-snow adventures, High Sierra is launching three new ski and snowboard packs in the Symmetry Series.The new collection includes one resort pack and two backcountry packs (12, 18 and 22 liters respectively). The ...read more
High Sierra and The CITYPAK Project to distribute 1,750 specially designed backpacks to Boston area homeless
Mansfield, MA, May 22, 2014– On Thursday, June 19, High Sierra (a division of Mansfield, MA-based Samsonite LLC) and The CITYPAK Project will distribute 1,750 specially designed CITYPAK backpacks to Boston area homeless. Through a partnership with Boston Healthcare for the ...read more
High Sierra responds to brand growth with a strengthened sales force – expands reach in Midwest and Rockies territories
Vernon Hills, IL, May 13, 2014—In response to increased growth in the outdoor market, international adventure gear manufacturer High Sierra (www.highsierra.com) welcomes five new sales team members. Industry veterans Brian Block, Scott Gales and Julie Hoffman join the Sales ...read more
High Sierra broadens support of The CITYPAK Project with the launch of PUBLICPAK
Vernon Hills, IL, — Expanding their commitment to the Chicago-based CITYPAK Project (www.citypak.org), international adventure gear brand High Sierra (www.highsierra.com) proudly introduces PUBLICPAK—a daypack that gives back. Available on www.highsierra.com and in select retail ...read more
High Sierra debuts SPORTOUR and XBT Series for active travelers and frequent flyers
Adding to their diverse lineup of innovative adventure travel gear, High Sierra (www.highsierra.com) proudly announces the addition of two new collections that deliver the freedom to go anywhere—near or far. New for Spring 2014, High Sierra introduces the SPORTOUR and XBT series, ...read more