High Sierra elevates presence in the backcountry market with the launch of Symmetry Series packs at ORWM ‘15

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Vernon Hills, IL— Addressing the growing interest in out-of-bounds on-snow adventures, High Sierra is launching three new ski and snowboard packs in the Symmetry Series.The new collection includes one resort pack and two backcountry packs (12, 18 and 22 liters respectively).

The Symmetry 12 ($69.99) is designed for in-bounds resort adventures. The Symmetry 18 ($79.99) and 22 ($89.99) are built specifically for backcountry excursions. Symmetry 18 and 22 have webbing straps for vertical snowboard carry and diagonal ski carry. Symmetry 12 provides for diagonal ski carry.

“We’re seeing a growing consumer demand for streamlined ski and snowboarding packs that offer high-volume hauling without adding weight or excessive straps and pockets,” said Dawn Sicco, Vice President and General Manager, High Sierra.

All Symmetry packs have roomy panel-load compartments to hold and organize a shovel, probe and other essential avalanche rescue tools. A shoulder strap mounted removable pocket can hold an avalanche beacon, two-way radio or a smartphone for quick access.

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A separate compartment along the back panel securely holds a hydration reservoir. An insulated zippered sleeve on the shoulder strap has a heater pack pocket to help keep hydration tube and bite valve from freezing. A tricot-lined pocket keeps goggles and accessories safe and scratch free.

High Sierra uses Nylon mini-Hex Ripstop and nylon Micro-Dobby fabric to minimize weight without sacrificing durability. These sleek, low-profile packs have tuck-away straps that stow when not in use, reducing the risk for snagging on trees or chairlifts.

In addition to new quick-release buckles on the ski and snowboard carrying straps, the insulated hydration tube has an integrated heater pack pocket to keep the bite valve from freezing. Bright colors increase visibility on the slopes.

About High Sierra:

A division of Samsonite LLC, High Sierra designs feature-rich, versatile outdoor lifestyle gear for adventurers everywhere. Since our founding in 1978, we’ve committed ourselves to creating durable, affordable product with distinctive details, delivering the freedom to go anywhere—near or far, on roads or trails, on mountain ridges or snowy slopes, no matter what form your adventure takes. In 2012, High Sierra formed a design partnership with the Chicago-based CITYPAK Project [501(c)(3)] to create purposeful, utilitarian backpacks for the homeless. High Sierra is also proud to be the Official Bags supplier to the U.S. Ski, U.S. Snowboarding and U.S. Freeskiing teams.

For more information or to shop online, visit www.highsierra.com, like us on Facebook (www.facebook.com/highsierrainc) follow us on Twitter @HighSierrainc, on Instagram, @highSierra_USA. For media inquiries, images, and sample requests, contact: Kara Herlihy, kara@palemorning.com, (802) 583-6070.

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