High Sierra partners with Pale Morning Media for public relations and social media support


VERNON HILLS, ILLINOIS — High Sierra (www.highsierra.com) has retained Pale Morning Media as their public relations agency of record, effective immediately.

Crafting adventure gear for the real world since 1978, High Sierra’s growing collection of value-driven designs includes spacious daypacks for work and school; trail friendly backpacks including hydration and high volume rolling duffels. High Sierra is also proud to be the Official Supplier of bags to the U.S. Ski, U.S. Snowboarding and U.S. Freeskiing teams.

“Growing side by side with the outdoor world over the last four decades, High Sierra has built a healthy and vibrant community of retailers and consumers who love our products. With new products and initiatives set to roll out in the coming seasons, it’s clear that the most exciting moments for the High Sierra brand are just around the corner,” said Dawn Sicco, Vice President and General Manager of High Sierra.

Pale Morning Media (www.palemorningmedia.com) is a national public relations agency dedicated to driving sales by increasing the quality and quantity of brand visibility. Founded in 2001, Pale Morning Media has offices in Vermont and Maine, and supports a diverse roster of core and volume brands in outdoor and lifestyle markets.

For High Sierra, Pale Morning Media will be providing comprehensive public relations support, including social media content creation, engagement and strategic initiatives.

“Great gear at a great price is always in demand,” said Drew Simmons, president and founder of Pale Morning Media. “We’re excited to bring the High Sierra story to life on the national stage, and to help fuel High Sierra’s ongoing growth and success.”

For more information or to shop online, visit www.highsierra.com, like them on Facebook www.facebook.com/highsierrainc, and follow @HighSierrainc on Twitter.

For media inquiries, images, and sample requests, contact: Kara Herlihy, kara@palemorning.com, (802) 583-6069.