Kara Herlihy, Pale Morning Media, [email protected]
Point 65 Sweden debuts Boblbee Carbon GTO pack—wearable spine and gear protection for high-impact adventures
Solna, Sweden— Delivering superior protection for both gear and body, Point 65 Sweden will unveil the Boblbee Carbon GTO 25L, a state-of-the-art hard-shell backpack, at Outdoor Retailer Summer Market (booth #39106). Made from extremely strong, feather-light carbon fiber the new ...read more
High Sierra packs the booth for CITYPAK with Bonnie Raitt ticket giveaway at ORSM '13
Vernon Hills, IL, July 23, 2013 – From 4:30-6 p.m. on Thursday, August 1, High Sierra will pack the booth (#16041) at Outdoor Retailer Summer Market in support of The CITYPAK Project. Along with High Sierra product giveaways, one lucky attendee will win a trip for two and after ...read more
High Sierra and CITYPAK Project help the homeless carry on
Vernon Hills, Illinois, July 2, 2013 – International adventure travel gear manufacturer, High Sierra and the Chicago-based CITYPAK Project have partnered to design and distribute backpacks to the homeless. Founded by Chicago philanthropist Ron Kaplan in 2012, the CITYPAK Project ...read more
High Sierra partners with Pale Morning Media for public relations and social media support
VERNON HILLS, ILLINOIS — High Sierra (www.highsierra.com) has retained Pale Morning Media as their public relations agency of record, effective immediately. Crafting adventure gear for the real world since 1978, High Sierra’s growing collection of value-driven designs includes ...read more
Dale of Norway unveils Outdoor Collection for active sportsmen
Dale, Norway, February 27, 2013- Designed to meet the needs of active sportsmen, the new Outdoor Collection from Dale of Norway is where traditional meets technical. Inspired by wildlife, the exclusive line of premium Norwegian knitwear was developed specifically for hunting and ...read more
Dale of Norway fairytale collection sparkles in 2013
Dale, Norway, February 27, 2013—Inspired by the spirit of Norwegian fairytales, Dale of Norway’s new Eventyr collection merges traditional, authentic patterns with modern, whimsical details. Offering several new styles of light, merino and Norwegian wool sweaters, Dale of ...read more
Dale of Norway goes for gold with Sochi Olympic Sweater
Burlington, Vermont, February 6, 2013-- At the upcoming Winter Olympics, traditional goes retro with the release of the Sochi, the official sweater of the Norwegian National Team. Inspired by 1930s Dale sweaters, the Sochi incorporates golden elements into the zipper and a ...read more