Vernon Hills, IL, July 23, 2013 – From 4:30-6 p.m. on Thursday, August 1, High Sierra will pack the booth (#16041) at Outdoor Retailer Summer Market in support of The CITYPAK Project. Along with High Sierra product giveaways, one lucky attendee will win a trip for two and after show backstage passes to see Bonnie Raitt live at Chicago’s Rosemont Theater on October 20.
In 2012, High Sierra partnered with the CITYPAK Project, a 501(c)(3) charitable initiative that distributes specially designed backpacks (CITYPAKs) to the homeless. Chicago philanthropist and CITYPAK Project founder Ron Kaplan will be in attendance at ORSM to celebrate the partnership with High Sierra.
All booth attendees are encouraged to make a small charitable donation to the CITYPAK Project. In return, they will receive a mason jar filled with fine Pale Ale and an entry in the prize drawing.
The grand prize—roundtrip airfare for two with in the continental US to Chicago, hotel accommodations, two front row tickets to see Bonnie Raitt live in concert and two sets of High Sierra Endeavor luggage - will be drawn at 6pm by Kaplan and attendees must be present to win.
CITYPAK is a large capacity pack made of durable Ballistic nylon designed and manufactured by High Sierra. The rugged, versatile bag has unique features designed to make living on the streets a little easier. Much more than a handout, CITYPAK was designed to empower the homeless as they transition into a job or housing, and not stigmatize their situation.
As co-founder of international music booking agency Monterey International, (Bonnie Raitt, Van Morrison, Trampled by Turtles, Buddy Guy, Los Lobos, Imelda May, Tedeschi Trucks Band, Mary Chapin Carpenter, Keller Williams), Kaplan is using his relationships to create a nationwide movement within the entertainment industry to help grow the CITYPAK Project.
The next CITYPAK Project distribution is slated for Boulder, CO on Friday August 30 at The Bridge House Resource Center. For information on the distribution, CITYPAK Project, or to make a charitable donation, visit www.citypak.org.
About High Sierra:
High Sierra designs feature-rich, versatile outdoor lifestyle gear for adventurers everywhere. Since our founding in 1978, we’ve committed ourselves to creating durable, affordable product with distinctive details, delivering the freedom to go anywhere—near or far, on roads or trails, on mountain ridges or snowy slopes, no matter what form your adventure takes. In 2012, High Sierra formed a design partnership with the Chicago-based CITYPAK Project [501(c)(3)] to create purposeful, utilitarian backpacks for the homeless. High Sierra is also proud to be the
Official Bags supplier to the U.S. Ski, U.S. Snowboarding and U.S. Freeskiing teams. High Sierra. Adventure the Day.
For more information or to shop online, visit www.highsierra.com, like us on Facebook (www.facebook.com/highsierrainc) and follow us on Twitter @HighSierrainc. For media inquiries, images, and sample requests, contact: Kara Herlihy, email@example.com, (802) 583-6069.