Two Outdoor Industry Leaders Announce 2013 Financial Support for Medicines Global


Two Outdoor Industry Leaders
Announce 2013 Financial Support for Medicines Global
Red Wing/VASQUE and adidas Outdoor aid MGOYA “Get kids Moving”

Los Angeles, CA. April 12, 2013 ~ Red Wing/VASQUE and adidas Outdoor has signed on for 2013 to further enhance the programming of Medicines Global Outdoor Youth Ambassadors (MGOYA). MGOYA programs work in collaboration with Los Angeles Unified School District, Los Angeles Police Department, in providing unique educational enrichment combined with wilderness experience programs for Los Angeles youth.

George Curleigh, Vice President, Red Wing/VASQUE explains his passion for these programs, “...from my many years in the Outdoor Industry I have been aware of Medicines Global’s successful international mission of inspiring adventure travelers to give back to the places they visit. We will creatively educate our end users about the global humanitarian mission of Medicines Global and in return, help make this world a healthier more caring place. I am looking forward to following in the footsteps of our former CEO, Bill Sweasy, and to continue to financially support the innovative MG Outdoor Youth Ambassador programs that “Get kids Moving.”

Larry Harrison, US Director of Sales, adidas OUTDOOR, equally confirms their steady beliefs in Medicine’s Global programming. "For more than a decade I have followed Medicines Global’s innovative programs created to encourage adventure travelers to deliver basic first aid supplies to places they visit. Greg Thomsen and I, here at adidas Outdoor, are excited to financially support Medicines Global with their international programs and with their brilliant concept of utilizing local law enforcement to “Get kids Moving” in the wilderness.”

Joining other Medicines Global financial supporters Red Wing/VASQUE & adidas Outdoor have made possible many 2013 MGOYA activities this year:

- Port of Los Angeles boat tour for 100 San Pedro High School students, led by Cynthia Ruiz,
Deputy Executive Director
- External Relations, Port of LA.
- 3-day Northern California trip: Sea kayak, Monterey Aquarium, Central Coast hike & viewing of sea elephants
- Learn to Surf Day for 40 SPHS students.
- Screened for 350 students “ Farther Than The Eye Can See”, with Executive Producer Les Guthman, for MG’s inaugural
“Anything Is Possible” screenings of inspirational outdoor films.
- Field trip to The Annenberg Space For Photography to View “No Strangers”, to demonstrate to the MG Outdoor Youth Ambassadors the
importance photography plays for the preservation of global culture.
- Whale Watching with San Pedro High School Marine Science Magnet.

In addition to the impactful trips listed. MGOYA is currently running an Urban Landscape 2013 GREEN Photo Contest. Results will be out next week. This is a culmination of the work the students have done all season. MGOYA will celebrate the fruits of this labor with final art-work. Look for the next upcoming release.

- Launched the “GREEN ~ in the urban landscape 2013” Photo Contest, Sponsored by GoPro® / Red Wing VASQUE / Samy’s Camera / Erewhon Natural Food Market. Winners announced in May.

This month, MGOYA will be providing transportation for the 2013 LAPD Women’s Running Team: Baker to Vegas Relay. “So much of our added success, these last fours years, have been due to the collaborative team work with the LAPD and the LA South Side High Schools - there are no programs quite like this one!” adds Janice Belson.

Our mission
MG Outdoor Youth Ambassadors encourage, educate & inspire their fellow students to experience wilderness activities and other creative activities. Medicines Global has the support of the principal, magnet coordinator and many teachers at San Pedro High School. San Pedro High School is the lucky beneficiary of the good work Medicines Global is engaged in this academic year. With the encouragement of Los Angeles Mayor Villaraigosa Johanna and Janice Belson, the co-directors of Medicines Global, are working to expand programs locally & nationally.

About Medicines Global & Medicines Global Outdoor Youth Ambassadors (MGOYA):
Medicines Global (501c3), is dedicated to inspire all adventure travelers to give back to the places they visit by delivering basic first aid supplies to medical centers and remote community run health posts. Since 1999, 17expeditions have taken medical supplies to Nepal, Mongolia, Tibet, Guatemala, India, Ecuador, Siberia, Sri Lanka and El Salvador.

MG Outdoor Youth Ambassadors encourage, educate & inspire their fellow students to experience wilderness activities. Since its inception, MGOYA has provided more than 1000 urban youths with outdoor adventures.
Medicines Global activities have been supported by: Go Pro, Red Wing/VASQUE, adidas OUTDOOR, The North Face, KEEN Footwear Foundation, LEKI USA, Horny Toad, SMITH Optics, Mountain Hardwear Gives Back Foundation, Eagle Creek, GoLite, Isis, Adventure Medical Kits, Napapijri & Erewhon Natural Foods plus other members of the Outdoor & Natural Food Industry.

The Medicines Global team is seeking sponsorship for its Spring 2014 Nepal Expedition as well as support for the
continuation of MG’s global networking to adventure travelers and domestic efforts to “GET kids MOVING”.

Janice Belson
Johanna Belson
(310)469-2804 cell
(323)571-8100 office