Award-Winning Outdoor Writer and Businessman Tom Keer Joins Audubon International’s Board of Directors


TROY, NY – Audubon International is excited to announce that Tom Keer, Founder and President of The Keer Group, has joined the Board of Directors (Board). In joining Audubon International’s Board of Directors, Tom will be taking over the seat previously held by Jim Becker, President & CEO of EPIC Creative. Although his four-year term on the Board of Directors has concluded, Jim will continue to serve Audubon International in an advisory capacity.

As a member of the Board, Tom will work closely with Audubon International’s President & CEO and play a central role in a number of critical governance and support functions, including formulation of organization policies and procedures, financial management and oversight, program development and implementation, strategic planning, and overall promotion of the organization.

“I am thrilled that Tom Keer has agreed to join the Board of Directors,” said Ryan Aylesworth, President & CEO of Audubon International. “Tom has a well-earned reputation as a skilled executive, accomplished and engaging writer, critical thinker, and avid outdoorsman. He is a proactive and visionary individual who has aggressively advanced natural resource conservation and outdoor recreation for over 20 years. I look forward to working closely with Tom in the months and years ahead, and am certain that Audubon International will benefit considerably from his well-informed perspectives and genuine passion for the issues our organization holds most dear.”

Tom champions the belief that successful organizations possess more than an attractive and engaging brand—they achieve success by delivering on what the brand promises. It is Audubon International’s own results-based approach and commitment to member service that motivated Tom to join the Board of Directors. As the President of The Keer Group, Tom and his professional team have helped numerous companies build and streamline the necessary operational infrastructure to support their brand. He and his team are results-oriented and rely on insight, ability, and industry relationships to provide growth opportunities for clients. His firm’s clients come from real estate, travel and leisure, manufacturing, retail, destination clubs, and educational markets.

Over the course of his career, Tom has earned a number of awards for professional distinction. While directing The Orvis Company’s Wholesale Division, he won their Impact Award for a 7-figure increase in net profitability. The Keer Group’s website work for one client received the American Marketing Association’s “Most Improved Website” Award. In 2011, Tom received the Pinnacle Award for Outstanding Achievement from Professional Outdoor Media and Mossy Oak. Most recently, in September 2013 Tom received three prestigious Excellence in Craft awards from the Outdoor Writers Association of America.

“It is a great honor to be welcomed onto Audubon International’s Board of Directors. I’ve known Ryan Aylesworth for a long time and he is a remarkably talented man. The Board is comprised of highly-regarded professionals who are all passionate conservationists. Audubon International’s strength has been evidenced by the significant environmental improvements it has helped thousands of golf facilities and other organizations achieve. What I hope to help bring to the table is additional industries and user groups, particularly in the area of outdoor recreation. The addition of those groups will strengthen Audubon International’s ability to deliver high-impact environmental educational programs, restore ecosystems, and conserve open space for angling, hunting, camping, hiking, boating, skiing, and a wide range of other outdoor activities.”

Tom and his family reside in Wellfleet, Massachusetts. His favorite pastimes are fly fishing, boating and upland bird hunting.

About Audubon International

Audubon International is a not-for-profit 501(c)(3) environmental education organization dedicated to providing people with the education and assistance they need to practice responsible management of land, water, wildlife, and other natural resources. To meet this mission, the organization provides training, services, and a set of award-winning environmental education and certification programs for individuals, organizations, properties, new developments, and entire communities. 

CONTACT: Ryan Aylesworth, President & CEO, (518) 767-9051 ext. 106,



Bruno Maier, President of RockyMounts, Inc., Joins COMBA Board of Directors

Cycling advocate and industry leader puts bike beliefs into action as newest member of IMBA Colorado chapter’s board of directors. BOULDER, CO (April 22, 2014) – Bruno Maier, president of RockyMounts, the innovative Boulder based car-rack systems manufacturer, recently joined more


2013.08.01- President and CEO of Pinneco Research Limited Joins The Board of Directors of The Sustainable Apparel Coalition

President and CEO of Pinneco Research Limited Joins The Board of Directors of The Sustainable Apparel Coalition HONG KONG, 1 August 2013 – Anderson Lee, President and CEO of Pinneco Research Limited, joins the Sustainable Apparel Coalition (SAC) Board of Directors. This was the more

KEEN Ambassador and Founder of Outdoor Afro Wins National Conservation Award

National Wildlife Federation recognizes Rue Mapp with National Conservation Achievement Award Today KEEN Ambassador and Outdoor Afro founder Rue Mapp was awarded the National Wildlife Federation’s (NWF) 2014 Communications award. Mapp received this prestigious award for her more


Salewa Speed Ascent Wins OutDoor Industry Award 2014

Boulder Colorado - Each year at the OutDoor trade fair in Friedrichshafen, the most innovative new products are recognized with the OutDoor Industry Award. To that end, industry experts on the panel of judges weigh the degree of innovation of several hundred entries in eight more

Connie Self, Jeff Lowe, Jim Aikman at Banff after party_n

Jeff Lowe's Metanoia, award winning documentary film, to screen at Outdoor Retailer - courtesy of Adidas Outdoor

Adidas Outdoor (and other participating sponsors) will present 3 private screenings of the award winning documentary film, Jeff Lowe’s Metanoia during Outdoor Retailer on January 21 and 22 . The first screening will be at 4:30pm and the second will be at 7:30pm on Wednesday more

Mountain Stuff wins Outdoor Research 2014 Sales Rep of Year Award

SEATTLE, Wash. – Recognizing outstanding efforts to support ongoing brand growth in North America, Outdoor Research this month named Mountain Stuff, its sales agency in Colorado, Utah, New Mexico, Wyoming, Texas, Oklahoma, Kansas, Arkansas and Louisiana, as 2014 Sales Rep of the more

POW Board Adds 2015

Protect Our Winters Adds New Board Members: Donna Carpenter, Jamie McJunkin, Peter McBride and Lukas Haynes Join POW Board of Directors

FOR IMMEDIATE RELEASE Protect Our Winters Adds New Board Members Donna Carpenter, Jamie McJunkin, Peter McBride and Lukas Haynes Join POW Board of Directors Pacific Palisades, Calif. – Jan. 26, 2015 – Protect Our Winters (POW), the organization engaging and mobilizing the winter more

Image placeholder title

Award winning film, Jeff Lowe's Metanoia screens TODAY 4:30 and 7:30 at UMOCA, Thursday 7:30 at Outdoor Inspiration Awards

Adidas Outdoor, The Jeff Lowe Mountain Foundation and Outdoor Retailer are pleased to present 3 private screenings of the award winning documentary film, Jeff Lowe’s Metanoia, narrated by Jon Krakauer and directed by Jim Aikman . Wednesday January 21 and 22 - Today at 4:30pm and more