SEATTLE, Wash. – At Outdoor Research, we believe life gets better the minute you step out the door on a new adventure, no matter how big or small. That’s what drives us every day at work to improve our product line. Our mission is straightforward: inspire more people to get outside and equip them with the most innovative apparel and gear in the world.
In recent years, Outdoor Research has grown its commitment to technical apparel, technical sportswear, hats, gloves and accessories and seen successive years of double-digit growth in all product categories. For Spring 2014, Outdoor Research launches 150 new and updated styles across every product category, including groundbreaking new styles, line extensions of proven products, and major redesigns of many other existing pieces. The focus this season is squarely on ensuring every style solves our customer’s problems, has a clear, relevant position in the collection and – most importantly – a differentiated position in the marketplace.
“It’s been exciting to see the kind of growth we’ve had in recent years, but we also have to have constant improvement – critically asking ourselves what’s working, what’s not and why, and striving to make all of our products better, not just new and different,” said Dan Nordstrom, CEO of Outdoor Research. “After several years of broadening the kinds of products people call to mind when they hear the name Outdoor Research, Spring 2014 represents a very focused season of making certain that every product in the line, and every innovation we offer, represents innovation that works.”
The Spring 2014 Outdoor Research collection continues to reflect the brand’s commitment to core categories like Alpine and Rock Climbing, HighEx, and Mountain Life – the exact kinds of activities that inform its ‘Designed by Adventure’ philosophy. Highlights include:
- A strong push in technical shells, adding and evolving styles to offer a well-rounded collection with clear product differentiation. Customers can identify exactly the right OR shell based on activity level, intended end use, weather resistance, breathability, weight, feature set and price. From the new women’s Clairvoyant with Gore-Tex Active Shell fabric to the fast-and-light Helium Hybrid, which pairs waterproof/breathable construction in key areas with a more breathable wind shell material elsewhere, the new line allows people to choose the right product based on a specific set of needs.
- Offering new solutions in top layers, shorts and gloves that add to the breadth of the trail-running and endurance-focused HighEx collection, first introduced in Spring 2013. Key products include the new Ignitor Tees, Turbine shorts and several convertible running gloves that offer the ability to transition easily based on changing temperatures and weather. Superb sun protection is part of the package in many of the HighEx pieces.
- Working with athletes like Hans Florine, Beth Rodden and Jeannie Wall, among many others, to introduce products specifically for climbers. An example is the new Astroman shirt, built to stand up to the abuse a wall dishes out and provide great sun protection, but still look great after day-in, day-out use.
- Bridging casual style with technical function in the men’s and women’s Mountain Life collections. The defining factor in OR technical sportswear is the delivery on technical – it always performs, no matter the outward style it offers. On the women’s side, the Flyway Collection melds performance drirelease cotton with a unique space-dye fabric. For men, the Backcountry Boardshorts are that one great-looking pair of shorts that does anything thrown at it – trail, watersports, kicking around town.
- Hats, gloves, gaiters and shelters represent some of Outdoor Research’s most heritage categories, but that doesn’t mean they’re taken for granted. This season, OR expands on its innovative sun glove collection, introduces a new belay glove, and continues to lead in hats that bridge aesthetic appeal with total function. In other categories, the Flex-Tex Gaiters II establish the new standard in softshell gaiters, and the Helium Bivy offers an 18-ounce fully waterproof-breathable shelter.
- In packs and bags, the Rangefinder collection melds a retro cotton canvas/leather feel with modern technical design, including RF-welded seams and waterproof fabric, to create a line of five bags and carrying cases for a variety of urban and travel situations. Outdoor Research also continues to expand its pack offerings with fast-and-light and highly packable options like the Hoist and Antimatter packs.
Alongside new product initiatives, a major focus internally at Outdoor Research continues to be integrating best-available ingredient-brand technologies from category leaders such as Gore-Tex, Pertex, drirelease, Polartec, Schoeller, Cordura, Primaloft, Polygiene, Pittards and TouchTec leather.
Visit Outdoor Research at booth 26015 at the upcoming Outdoor Retailer Show in Salt Lake City, July 31 to Aug. 3, to see the spring 2014 line.
About Outdoor Research
Outdoor Research® is Designed by Adventure®. We provide Innovation and Inspiration for the Relentless Adventurer. Based in Seattle – with in-house manufacturing and prototyping capabilities at our company headquarters – Outdoor Research was founded in 1981 after a failed piece of gear on an Alaskan climbing expedition inspired ideas for a better design. Ever since that first product, the X-Gaiter, put Outdoor Research on the map, we have been dedicated to building better outdoor apparel, gloves, hats and an array of other outdoor accessories informed by real-world testing. We develop innovative, functional, bomb-proof products that are beautiful in their simplicity. Design abides by the maxim ‘make it better, not just new or different,’ and our gear is backed by our Infinite Guarantee®. We listen to, value and empower each other and our fellow adventurers – we invite input from our customers, athlete ambassadors and the International Federation of Mountain Guides Associations Test Team. We’re independent, letting us strive to provide the best value to our customers, not shareholders. We are committed to our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and skiing and snowboarding. We’re growing, as a company and as individuals. And we’re having fun along the way.
Dave Simpson, Verde PR & Consulting
p: (970) 259-3555 x2