BICYCLE BENEFITS BRINGS OUTDOOR RETAILER RIDERS TO BIKE FRIENDLY BUSINESSES

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Media Contact:
Devaki Ananda Murch
Park N Pedal, Founder
415.633.6027
devakimurch@gmail.com

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FOR IMMEDIATE RELEASE
July 26, 2013

BICYCLE BENEFITS BRINGS OUTDOOR RETAILER RIDERS TO BIKE FRIENDLY BUSINESSES

Outdoor Retailer attendees can now join in on Bicycle Benefits-, a commuter discount program has rolled into Outdoor Retailerto offer deals to those on two wheels. This year-round program promotes cycling and boosts local business by offering discounts and rewards to cyclists who display their sporty Bicycle Benefit helmet sticker at participating establishments. The program will be available to all bike share participants that borrow a helmet with a Dahon bike at the Outdoor Retailer Bike Share. Bicycle Benefits is a nationwide program that supports the local communities through consumers Retailers can sign up to incorporate Bicycle Benefits into their community programs at www.bikebenefits.com.

About Bicycle Benefits
Bicycle Benefits is a progressive bicycling program designed to reward individuals and businesses for their commitment to cleaner air, personal health, and the use of pedaling energy in order to create a more sustainable community. The program's continual growth decreases parking demand, increases helmet use, and improves cyclists' safety and health by putting more people on bikes. For more information call Ian Klepetar, (518) 396-8376 bike or email info@bicyclebenefits.org

About Park N Pedal

Park N Pedal was founded in 2008 to provide alternative transportation options for large-scale conferences, conventions and tradeshow venues. The primary service includes providing convenient onsite parking for all forms of human powered transportation and providing loaner bikes for attendees. Park N Pedal supports local advocacy groups such as the Salt Lake City Bicycle Collective which operates the bike valet while creating an awareness of urban cycling and promotes their community programs. Park N Pedal works in coordination with the venue management while handling all execution logistics and helps elevate the venue’s sustainability program status and contribution to city transportation initiatives. Sponsorship partners are fully integrated into the program creating new marketing opportunities that complement their urban cycling and community initiatives.

Current sponsors and partners include Outdoor Retailer, Rand McNally Maps, Dahon Bikes, Ticla, Salt Lake City Bicycle Collective, Green Bikes, Kali Protectives, Planet Bike and Bicycle Benefits.

Past sponsors include Electra Bicycle Company , Prana, Hoodie Buddies, Green Guru, Osprey Packs, Planet Bike and Polar Bottle.

For more information contact Devaki Murch, devakimurch@gmail.com, 415.633.6027 and follow the ride on Twitter @parknpedal.

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