Beer Lovers Invited to Help LOWA Raise Dollars for Big City Mountaineers


2013 is LOWA’s 90th anniversary and this deserves a big celebration. On Thursday, August 1, all Outdoor Retailer show-goers are invited to drop by LOWA booth #32126 for some revelry. LOWABrau beer will be served starting at 5:00pm. Stainless commemorative beer mugs will be sold at $5 each and $5 raffle tickets will be available for a pair of special anniversary boots. All proceeds will donated to Big City Mountaineers, mentors of under-resourced urban teens.

 And that is not all. Austrian mountaineer and LOWA celebrity, Gerlinde Kaltenbrunner, the first woman to summit all 14 8,000-meter peaks without supplemental oxygen or porters, will be on hand to sign posters. 

LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use.