Product Drives the Business: LOWA Presents New 2015 Line-Up

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LOWA is just entering their 92nd year of building boots In Europe. Over those nine decades, they have continued a tradition of incorporating old world know-how and experience with laser like focus on new technologies, materials and designs for their outdoor customer’s needs. The constant factor, LOWA’s brand “DNA”, is that they remain Bavarian cobblers with a stubborn insistence on making footwear that embodies fit, comfort and performance. Product has always driven the business and 2015 will be no different.

Product highlights include the new Lady Light with a GORE-TEX® or a leather-lined option to help women with sensitive feet and ankles. The new Vantage GTX® is a versatile mid-range hiking boot with a quick break-in period and is designed for carrying moderate loads over a variety of terrain. New variations in colors, trim and outsoles will be seen throughout the legendary and iconic Renegade Series. A deluxe version, the Renegade DLX GTX Mid, is made with full-grain pebble-finished uppers and gum-rubber outsoles. Seven new models of casual footwear excel for travel and urban use. And this is just a start. LOWA invites Outdoor Retailer Summer attendees to their Booth #32126 to check out the entire line.

An integral part of LOWA’s DNA has to do with the increasing demand from their customers to know the origins of all these products. The company takes this very seriously. They have earned and continue to maintain the highly prestigious ISO 9001 manufacturing standards status. This requires them to continually review design, sourcing, manufacturing and quality processes and refine them when necessary. They are required to research raw materials, use the best available on the market, test the materials and incorporate them into their footwear. All LOWA products are manufactured in LOWA-owned European factories that are incorporated under ISO 9001.

LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use

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LOWA Boots, L.L.C. • 86 Viaduct Rd • Stamford, CT 06907 • USA

toll free: 888-335-LOWA • fax: 203-353-0311 • www.lowaboots.com

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