Beer Lovers Help LOWA Raise $1259 for Big City Mountaineers


Stamford, Connecticut, August 5, 2013 - 2013 is LOWA’s 90th anniversary, which deserved a celebration at Outdoor Retailer and offered a perfect venue to raise dollars for Big City Mountaineers. On Thursday during the show, all Outdoor Retailer show-goers were invited to drop by the LOWA booth for some revelry. LOWABrau beer was served, stainless commemorative beer mugs were sold at $5 each and $5 raffle tickets were sold for a pair of special anniversary boots. The result: a $1259 check for Big City Mountaineers and a pair of boots for raffle winner John Hutchinson from Fontana Sports in Madison, Wisconsin. Big City Mountaineers is a mentor of under-resourced urban teens.

LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use.