PARK N PEDAL BIKE VALET SERVICE RETURNS FOR THE 2013 OUTDOOR RETAILER SUMMER MARKET

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Media Contact:
devaki ananda murch
Park N Pedal, Founder
415.633.6027
parknpedal@gmail.com

FOR IMMEDIATE RELEASE
July 26, 2013

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PARK N PEDAL BIKE VALET SERVICE RETURNS FOR THE 2013 OUTDOOR RETAILER SUMMER MARKET

SALT LAKE CITY, UT – Park N Pedal will once again be providing bike valet and bike share service at the 2013 Outdoor Retailer Summer Market, July 31st - August 3rd, 2013. Attendees can valet their bicycles in a protected bike corral with easy in and out bike access during the day. In addition, there will be a mini fleet of Dahon and Xtracycle bicycles along with helmets and locks for attendees to check out for free to use for around town trips during show hours. Park N Pedal also organizes an evening fun ride and city tour that highlights a variety of local attractions and neighborhoods in and around downtown Salt Lake City.

This is the fifth year that Park N Pedal has provided bike valet and bike share service for Outdoor Retailer Summer Market by Emerald Expositions trade show event, which draws over 45,000 exhibitors and attendees annually. The effort reduces auto traffic coming to and from the show, parking around the venue and cross-town trip traffic. On average over 100 users a day valet their bikes and over 50 people a day check out the free bikes.

“The demand for Park N Pedal solutions has never been stronger. It’s great to be asked back for another year. Having a Park N Pedal solution enhances the event experience and contributes to the city transportation efficiencies, as well as adding another level of fun. All of which means it’s good business for the event and the city,” says Devaki Murch, owner and founder of the innovative program. “The program has grown from being a convenient amenity for show goer to an integral part of the tradeshow.”

Park N Pedal is one of the early originators of the turn-key bike valet services for large scale conference and trade show events. Bikes are often the most efficient form of transportation in urban downtown metropolis areas where large events are held. The venues themselves often pride themselves in their sustainability efforts and investment in their operations to provide a green meeting environment. Park N Pedal’s easy implementation plans make it easy to add this service into the existing event structure.

“The bike share program at OR is one of the truly special elements of Outdoor Retailer that serves the entire community of attending and exhibiting businesses. It's an amazingly creative way to do good business and facilitate a better show experience for all while also modeling best practice behavior for business leaders nationwide. Now in its 5th year, I see Park n' Pedal, under Devaki's expert guidance, only poised to grow and deliver even more value to our show audience.” Kenji Haroutunian,

Park N Pedal services will be operating 8am – 4pm July 31st through August 3rd, 2013 near the corner of 200 S and West Temple on the south plaza near the main registration doors. For more details visit Outdoor Retailer  or see the OR Show Map.

About Park N Pedal

Park N Pedal was founded in 2008 to provide alternative transportation options for large-scale conferences, conventions and tradeshow venues. The primary service includes providing convenient onsite parking for all forms of human powered transportation and providing loaner bikes for attendees. Park N Pedal works in coordination with the venue management while handling all execution logistics and helps elevate the venue’s sustainability program status and contribution to city transportation initiatives. Sponsorship partners are fully integrated into the program creating new marketing opportunities that complement their urban cycling and community initiatives.

Current sponsors and partners include Outdoor Retailer, Rand McNally Maps, Dahon Bikes, Ticla, Salt Lake City Bicycle Collective, Green Bikes, Kali Protectives, Planet Bike and Bicycle Benefits.

Past sponsors include Electra Bicycle Company , Prana, Hoodie Buddies, Green Guru, Osprey Packs, Planet Bike and Polar Bottle.

For more information contact Devaki Murch, devakimurch@gmail.com, 415.633.6027 and follow the ride on Twitter @parknpedal.

About Outdoor Retailer

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Recently named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com ) connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

For more information, Contact: Maura Lansford, SOAR Communications, 801.656.0472 x2(wk)/ 817.929.8123(cell), mlansford@soarcomm.com or Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com

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