Sponsors Tour of Utah

Original: is the Presenting Sponsor of the Tour of Utah Lifestyle Expo is the Presenting Sponsor of the Tour of Utah Lifestyle Expo

PARK CITY, Utah (July 25, 2013) – announced today they’ve stepped up to become the presenting sponsor of the Larry H. Miller Tour of UtahLifestyle Expo. The consumer expo offers pre-race entertainment that includes product showcases, freebies, and limited edition merchandise at each finish city of the six-day stage race held August 6-11.

“This is an ideal partnership with Tour of Utah – we’re always supportive of events in our backyard that get people outside and engaged in the sports we love,” said Scott Ballantyne, CMO at Backcountry. “The Lifestyle Expo is an opportunity for event-goers to check out the latest products offers while enjoying the festive atmosphere and viewing the stage finishes.”

Touted as “America’s toughest stage race,” the ninth annual Tour of Utah will feature 16 professional cycling teams and cover 586 miles with 43,621 vertical feet of climbing. The Lifestyle Expo offers a home base for fans. Chock-full of contests and prizes, athlete sightings, and top-of-the-line cycling and outdoor gear, spectators will experience the absolute best the Tour of Utah partners have to offer. At the Expo, visitors to the Backcountry Lounge will have opportunities to win new products, learn from their expert Gearheads, and, of course, watch the Tour live in a decked-out lounge.

To get everyone as stoked as they are, Backcountry is running a Tour of Utah Sweepstakes through their Facebook Page. The winner will receive a trip for two to the final day of the Tour with VIP access to events. Visit the Facebook Page to sign up.

For the stages finishing in Salt Lake City and Park City, cycling legend Bob Roll will be a guest at the Backcountry booth for a special “Ask Bobke” session where he’ll field questions submitted through the Facebook page and those submitted at the Expo.

Because the Tour is in Backcountry’s backyard, the company is engaging its employees with an interest in pro cycling.

“Internally, we’re running numerous employee contests leading up to the event for those personnel who want to be at the Tour,” said Jill Layfield, CEO of Backcountry. “Many of our Herd are avid cyclists and want to be at the race so we’ll be giving our top performers VIP access to the race. It’s our way of showing appreciation for the hard work they do every day.”

For more about the Lifestyle Expo at the Tour of Utah, check:

Since 1996, Backcountry has been connecting people to their passions. For more, check:

About is the largest online specialty retailer of premium outdoor gear for one simple reason – we get it. Through the quality and breadth of our products, the ease of use of our site, the knowledge and empowered service of our Gearheads, the lightning speed of our fulfillment, and the shared gear knowledge of our community, we enable our customer’s passions because we share them. With seven specialty stores:,, Competitive Cyclist,,,, and, we ensure we always have the gear to fuel your next adventure. Backcountry is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA, LINTB).

For more info contact: Adrian Montgomery | Director of Brand Marketing at backcountry | | 801-746-7580 ext. 5721

Media Contact:
Keith Cozzens, Verde PR & Consulting
p: (970) 259-3555 x2



Competitive Cyclist Partners with SRAM and Merlin for Tour of Utah Bike Giveaway

PARK CITY, Utah (Aug. 5, 2013) – Competitive Cyclist, the premier online specialty bicycle retailer, today announces its partnership with industry-leader SRAM and Merlin for an exclusive bike giveaway at the ninth annual Larry H. Miller Tour of Utah. Competitive Cyclist will more

Backcountry Releases “The Making of This is Backcountry” Video Series

PARK CITY, Utah (Aug. 28, 2013) –’s“This is Backcountry” video is gas and a match fed to grit and determination. It’s a captivating, visual portal into what the brand represents. Released last month, the video brings viewers straight into the action. Today, to more's 'Explore' delivers top notch content from athletes, Gearheads, and the community, while 'The Beacon' gives you a digest of the best stories in an easy-to-read e-newsletter Launches ‘Explore’ and ‘The Beacon’ | A Community-Driven Adventure Journal and Newsletter

PARK CITY, Utah (Oct. 21, 2013) – Online retailer of premium outdoor gear,, is not only the leader in providing the best products from the top brands and memorable customer experiences, they’re also the number-one source for detailed information about outdoor more

BC_PR Photo_Outdoor-1 Welcomes Adrian Montgomery as Director of Brand Marketing

PARK CITY, Utah (June 27, 2013) — Online specialty retailer of premium outdoor gear,, is adding some marketing muscle to its team. Today, the online retailer announces the hiring of Adrian Montgomery as Director of Brand Marketing. With more than eight years of more Ski Guide Releases In-Depth 2014 Ski Guide

PARK CITY, Utah (September 11, 2013) – With so many ski options available today, making your next purchase shouldn’t feel like a root canal. It should be fun. With decisions like what ski length, shape, and sidecut are best for your style of skiing, things can get confusing. more


Competitive Cyclist Is Official Online Retailer of Outerbike

PARK CITY, Utah (Sept. 30, 2013) – The annual Outerbike expo is all about finding your perfect ride. Hundreds of bike enthusiasts converge on the mountain bike mecca of Moab, Utah for the five-day event to throw a leg over next year’s hottest steeds and mingle with members of more Enhances Community With New Follow Feature

PARK CITY, Utah (Oct. 31, 2013) – Today, expands the meaning and influence of its community by launching a new ‘follow’ feature that allows for a more engaging and integrated online retail experience. connects customers with the best products from more

Competitive Cyclist Homepage

Competitive Cyclist Unveils New Website

PARK CITY, Utah (Aug. 15, 2013) – Today, Competitive Cyclist launches its new and improved website with features that enhance the overall customer shopping experience. From the new innovative Bike Build tool to easy-to-use navigation, the new site makes purchasing the right bike more

1 - 18269_BC_ThanksgivingSale_HHR Says: Don't Ruin Your Holiday, Shop From Home, Celebrate More

PARK CITY, Utah (Nov. 26, 2013) – Family, friends, food, football, fun, and ... stress. All words associated with Thanksgiving and the kick off to the holiday shopping season. Online retailer of premium outdoor gear,, is here this holiday season to take that last more