Backcountry.com Enhances Community With New Follow Feature

Author:
Updated:
Original:

PARK CITY, Utah (Oct. 31, 2013) – Today, backcountry.com expands the meaning and influence of its community by launching a new ‘follow’ feature that allows for a more engaging and integrated online retail experience. Backcountry.com connects customers with the best products from the top brands, and now community members – athletes, Gearheads, employees, and fans – can tap into all the great content by simply following what – and who – they want.

“The launch of this new community feature allows for a much richer experience. Like-minded outdoor enthusiasts can form one-on-one connections and continue to be inspired,” said Adrian Montgomery, Director of Brand Marketing at backcountry.com. “Offering top-of-the-line gear is a given, but guiding our customers’ experience within an integrated community enables everyone to engage on a more personal level.”

From reviews on product pages to stories on the recently launched ‘Explore’ page, harnessing all the remarkable content from the brands’ expert writers, Gearheads, athletes, and community members can’t get any easier. With a quick click of the “+” or “follow” tabs, a community member becomes connected with that individual. You can follow community member contributions – photos, videos, product reviews, Q&A’s, and comments – in the activity feed and interact through this new feature in a simpler, more customized way.

The team at backcountry.com works hard to ensure that content is of the highest level and they target ‘best of community’ posts and populate the ‘most popular’feed with handpicked contributions. Scroll through Explore as experts share their latest backcountry epics or tried-and-true training techniques for the upcoming ski season, or check out product pages to get all the beta on the right gear for you. This is your chance to engage more deeply with a community of pro athletes, gear experts, and hundreds of outdoor enthusiasts to share experiences, learn, and get inspired.

For more about the new community follow feature, check: http://www.backcountry.com/sc/follow.

To stay updated with new community features, sign up here: http://www.backcountry.com/sc/follow#sign-up.

MEDIA CONTACT | Keith Cozzens | Verde PR| keith@verdepr.com | 970.259.3555 x2

Related

Backcountry.com's 'Explore' delivers top notch content from athletes, Gearheads, and the community, while 'The Beacon' gives you a digest of the best stories in an easy-to-read e-newsletter

Backcountry.com Launches ‘Explore’ and ‘The Beacon’ | A Community-Driven Adventure Journal and Newsletter

PARK CITY, Utah (Oct. 21, 2013) – Online retailer of premium outdoor gear, Backcountry.com, is not only the leader in providing the best products from the top brands and memorable customer experiences, they’re also the number-one source for detailed information about outdoor ...read more

New Backcountry Logo

Backcountry.com Sponsors Tour of Utah

PARK CITY, Utah (July 25, 2013) – Backcountry.com announced today they’ve stepped up to become the presenting sponsor of the Larry H. Miller Tour of UtahLifestyle Expo. The consumer expo offers pre-race entertainment that includes product showcases, freebies, and limited ...read more

Backcountry

Backcountry.com Releases “The Making of This is Backcountry” Video Series

PARK CITY, Utah (Aug. 28, 2013) – Backcountry.com’s“This is Backcountry” video is gas and a match fed to grit and determination. It’s a captivating, visual portal into what the brand represents. Released last month, the video brings viewers straight into the action. Today, to ...read more

AG_Logo_sm

All Good Launches New User-Enhanced Website and Updated URL AllGoodProducts.com

Morro Bay, CA—All Good, makers of organic skincare and healing products, is pleased to announce the launch of their new URL and user-enhanced website, www.allgoodproducts.com. The new mobile friendly design includes an improved visual infrastructure that communicates All Good’s ...read more

Screen Shot 2015-05-13 at 10.50.03 AM

The New Primal Grass-Fed Jerky featured in OUTSIDE Summer Buyer’s Guide 2015

Charleston, SC–OUTSIDE, America’s leading active lifestyle brand, has selected The New Primal to be featured in their Summer Buyer’s Guide as among the best gear to have for the summer sports season. The New Primal Spicy Grass-fed Beef Jerky was reviewed in the Fuel category. The ...read more

1 - 18269_BC_ThanksgivingSale_HHR

Backcountry.com Says: Don't Ruin Your Holiday, Shop From Home, Celebrate More

PARK CITY, Utah (Nov. 26, 2013) – Family, friends, food, football, fun, and ... stress. All words associated with Thanksgiving and the kick off to the holiday shopping season. Online retailer of premium outdoor gear, backcountry.com, is here this holiday season to take that last ...read more

jones-logo.official-logo_medium

Jones Snowboards Debuts New Website Featuring 2016 Product Collection

Truckee, CA - Jones Snowboards is thrilled to unveil a newly redesigned website at www.jonessnowboards.com featuring their award-winning 2016 product collection. Clean lines, a streamlined user interface, a new blog format and refined product info are highlights of the website. ...read more

pe-data.cloudapp.net

Endurance Cyclist Jay Petervary to Ride Race Across Oregon Unsupported

JACKSON HOLE, Wyo. – For seasoned endurance cyclist and champion of numerous bike-racing records, there is no challenge in the saddle too big for Jay “JayP” Petervary. From July 20-22, Petervary will attempt to add one more remarkable accomplishment to his collection of cycling ...read more

Yoga Trade

Yoga Trade Launches New Website For Global Yoga Community Offering Worldwide Yoga Jobs, Work Exchange Gigs and Events

Yogatrade.com Offers Worldwide Yoga Jobs, Work Exchange Gigs, Volunteering, Travel Opportunities, and Events Encinitas, CA (October 10, 2013) - How many yoga students dream of traveling the world? How many yoga organizations are searching for amazing yoga professionals? How many ...read more