PARK CITY, Utah (September 11, 2013) – With so many ski options available today, making your next purchase shouldn’t feel like a root canal. It should be fun. With decisions like what ski length, shape, and sidecut are best for your style of skiing, things can get confusing. But, don’t sweat it. Today, online retailer of specialty outdoor gear backcountry.com unleashes its educational, easy-to-use, gear-expert driven 2014 Ski Guide. In its second year, the Ski Guide is your new best friend when it comes to dialing in the best skis, boots, and bindings for the upcoming season. Complete with video, imagery, specs, and community feedback, the Ski Guide is authentic wisdom at your fingertips.
"We are committed to providing our customers with knowledge, expertise, and guidance during their shopping experiences. Our Gear Heads know the product their selling because they’ve had first-hand experiences on it. This year’s Ski Guide is a winning platform for helping customers with their winter-gear decision making,” said Adrian Montgomery, Director of Brand Marketing at backcountry.com. “The Guide offers a wealth of content from our gear experts to educate customers throughout the process. Whether you're looking for new skis or just want to stay in tune with the latest products, our intuitive Ski Guide will point you in the right direction.”
From traditional sidecut to full-rocker ski designs, and technology upgrades in boots and bindings, the ski industry has developed a wide variety of ski types and gear that a comprehensive guide has become a necessity. With in-depth, second-to-none gear knowledge provided by backcountry.com’s gear experts, or Gear Heads, the Ski Guide guides customers toward proper product selection.
Filter through ski, boot, and binding categories to expand your knowledge of the industry’s best products through descriptions, videos, and skier testimonials. In a concise and easy-to-follow layout, the Ski Guide gracefully walks customers through the process of purchasing the right ski gear. Not sure what size or typeof ski is right for you? Prepare to be enlightened by the wealth of content offered by the experts at backcountry.com and feel comfortable – and ready to shred – with your final purchase.
A highlight of the Ski Guide are the informative instructional and product videos. Select between videos like ‘How to Choose a Ski Profile’ or ‘How to Choose a Ski’ to help navigate you through the decision-making process and watch reviews on every ski. The extensive product knowledge offered via these videos provides the needed confidence consumers seek, and more specifically, instills a shop-like feel even in the online environment.
For the 2014 season, backcountry.com has also partnered with leading ski-industry publication Powder magazine for its annual Buyer’s Guide. As official retailer of the best-in-class Buyer’s Guide, every ski, boot, and binding that is featured is available at backcountry.com.
For more about backcountry.com’s 2014 Ski Guide, CLICK HERE.
Backcountry.com is the largest online specialty retailer of premium outdoor gear for one simple reason – we get it. Through the quality and breadth of our products, the ease of use of our site, the knowledge and empowered service of our Gearheads, the lightning speed of our fulfillment, and the shared gear knowledge of our community, we enable our customer’s passions because we share them. With seven specialty stores: backcountry.com, dogfunk.com, Competitive Cyclist, SteepandCheap.com, WhiskeyMilitia.com, chainlove.com, and DepartmentofGoods.com, we ensure we always have the gear to fuel your next adventure. Backcountry is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA, LINTB).
MEDIA CONTACT | Keith Cozzens | Verde PR | email@example.com | 970.259.3555 x2