SALEWA Receives GearInstitute.com Best New Gear Award

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063316 2713 MS ESCAPEE GTX
Escape Technolgy

Boulder Colorado, August 2013 – Salewa North America, the fastest growing brand in technical, mountain, and casual footwear, proudly accepts the Best New Gear Award from the GearInstitute.com. The new SS’14 Salewa lifestyle collection brings technology to the casual adventure footwear market, being the first outdoor shoe company to use Goretex® ‘Surround™’ technology.

Salewa continues to top the podium with athlete driven design and mountain inspired innovation. Winning the Gear Institute’s Best New Gear Award for both the Escape GTX and Ramble GTX (M’s &W’s) this year at the Outdoor Retailer Summer Market exemplifies their dedication to the US footwear market. The new collection uses a kevlar mesh integrated with a GTX membrane allowing vapor to escape the shoe, while maintaining durability with a TPU outsole. This new ‘Surround™’ Technology allows the shoe to breathe, keeping feet cool and dry in even the warmest weather. The Salewa Escape GTX and Ramble GTX conceal all of this technology under fine Italian leather bringing you the premier breathable, waterproof casual footwear.

"The purpose of the GearInstitute.com Best New Gear awards is to honor the most innovative, exciting products being introduced at the Outdoor Retailer Show--products we feel will set the standards and start the trends for the industry going forward," said Peter Kray, publisher of Gear Institute. "We believe the unique waterproof, breathable design of the Salewa Escape GTX will have a significant impact on how travel footwear is designed and built."

Look for the Salewa Escape GTX and Ramble GTX to hit shelves in the Spring of 2014, retailing for $169.
Salewa North America offers a wide range of footwear to match any adventure you aim for. To find out more visit us at Salewa.com or Facebook.com
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The North American headquarters is the wholly-owned subsidiary of Salewa International, based in Bolzano, Italy. Salewa International is a family-owned Italian-based business with operations around the world. The North American business runs the USA/Canada sales, operations, marketing, distribution, and service for the premier alpine brand Salewa (based in Bolzano, Italy), and two of the world’s preeminent backcountry ski brands, Dynafit (based in Munich, Germany), and Pomoca (based in Aubonne, Switzerland). http://www.salewa.com

Press Contacts:

Eric Henderson | Phone 303.444.0446 | Mobile 307.690.2984 | eric.henderson@salewa.com

 Elisabeth Tocca | Phone +49 89 90993 125 | Mobile +49 172 8997376 | Elisabeth.Tocca@salewa.it 

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