SALEWA Receives GearInstitute.com Best New Gear Award

Author:
Updated:
Original:
Gear Institute Best New Gear Logo
063316 2713 MS ESCAPEE GTX
Escape Technolgy

Boulder Colorado, August 2013 – Salewa North America, the fastest growing brand in technical, mountain, and casual footwear, proudly accepts the Best New Gear Award from the GearInstitute.com. The new SS’14 Salewa lifestyle collection brings technology to the casual adventure footwear market, being the first outdoor shoe company to use Goretex® ‘Surround™’ technology.

Salewa continues to top the podium with athlete driven design and mountain inspired innovation. Winning the Gear Institute’s Best New Gear Award for both the Escape GTX and Ramble GTX (M’s &W’s) this year at the Outdoor Retailer Summer Market exemplifies their dedication to the US footwear market. The new collection uses a kevlar mesh integrated with a GTX membrane allowing vapor to escape the shoe, while maintaining durability with a TPU outsole. This new ‘Surround™’ Technology allows the shoe to breathe, keeping feet cool and dry in even the warmest weather. The Salewa Escape GTX and Ramble GTX conceal all of this technology under fine Italian leather bringing you the premier breathable, waterproof casual footwear.

"The purpose of the GearInstitute.com Best New Gear awards is to honor the most innovative, exciting products being introduced at the Outdoor Retailer Show--products we feel will set the standards and start the trends for the industry going forward," said Peter Kray, publisher of Gear Institute. "We believe the unique waterproof, breathable design of the Salewa Escape GTX will have a significant impact on how travel footwear is designed and built."

Look for the Salewa Escape GTX and Ramble GTX to hit shelves in the Spring of 2014, retailing for $169.
Salewa North America offers a wide range of footwear to match any adventure you aim for. To find out more visit us at Salewa.com or Facebook.com
###
The North American headquarters is the wholly-owned subsidiary of Salewa International, based in Bolzano, Italy. Salewa International is a family-owned Italian-based business with operations around the world. The North American business runs the USA/Canada sales, operations, marketing, distribution, and service for the premier alpine brand Salewa (based in Bolzano, Italy), and two of the world’s preeminent backcountry ski brands, Dynafit (based in Munich, Germany), and Pomoca (based in Aubonne, Switzerland). http://www.salewa.com

Press Contacts:

Eric Henderson | Phone 303.444.0446 | Mobile 307.690.2984 | eric.henderson@salewa.com

 Elisabeth Tocca | Phone +49 89 90993 125 | Mobile +49 172 8997376 | Elisabeth.Tocca@salewa.it 

Related

2015BGLogo_Black (1)

SALEWA/SPEED ASCENT honored with 2015 OUTSIDE Gear of the Year Award

Boulder Colorado (April 14, 2015) – Outside has selected SALEWA as an honoree of their annual Gear of the Year Award, which recognizes the best new adventure sports gear of each season after months of rigorous testing. The SALEWA Speed Ascent Shoe was honored as the best new ...read more

63426_3520_MS SPEED ASCENT

Salewa Speed Ascent Shoe Wins Outside Magazine’s 2014 Gear of the Show Award

Boulder, Colorado – Salewa, one of the fastest growing brands in technical, mountain, and casual footwear, has won Outside Magazine’s prestigious Gear of the Show award for its innovative technical hiking shoe, the Speed Ascent. At every Outdoor Retailer Summer Market ...read more

MFO_logo_Award_Gold_2014_RGB-Outdoor2014

Salewa Speed Ascent Wins OutDoor Industry Award 2014

Boulder Colorado - Each year at the OutDoor trade fair in Friedrichshafen, the most innovative new products are recognized with the OutDoor Industry Award. To that end, industry experts on the panel of judges weigh the degree of innovation of several hundred entries in eight ...read more

Jamie Starr_Dynafit

Salewa North America Strengthens Its Marketing Team

BOULDER, COLORADO: Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the expansion of its Marketing team. With the rapid growth of the backcountry skiing and technical hiking markets, Salewa has named Jamie Starr ...read more

Salewa

GET VERTICAL: WIN A BASE CAMP EXPERIENCE WITH SALEWA

The 31st of March marks the start of the online competition “get vertical”, where SALEWA, the brand leader in mountaineering clothing and equipment, will offer 100 lucky winners the chance to enjoy a vertical adventure amidst the mountains of the Alps or in Australia. Those who ...read more

SALEWA REBRAND LOGO

SALEWA Brand Announces Rebranding That Underscores Values, And Mountaineering Spirit

Boulder, Co - Salewa North America, the fastest growing brand in technical, mountain, and casual footwear, is pleased to announce a new logo. A global rebrand is a milestone in SALEWA’s company history. Even the grand opening of the new headquarters in 2011 heralded what has ...read more

Melissa

Melissa Arnot Joins Salewa Mountain Athlete Team

Boulder Colorado, February 2014 – Salewa North America, the fastest growing brand in technical, mountain, and casual footwear, is pleased to welcome Melissa Arnot to its elite Salewa North America mountain athlete roster. Arnot, is an accomplished mountain guide and five time ...read more

DYN-SLWA-PMCA_Logos

Salewa North America Strengthens Its Northeast Sales Force

BOULDER, Colo: Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the expansion of its sales force in the northeast. Pete Cahill, Owner of Exudus Reps, will support the expansion of Salewa North America’s full ...read more

Screenshot 2015-01-12 09.56.39

Salewa North America Bolsters Management Team with Addition of Director Of Sales and Promotion of Apparel Product Line Manger

Steve Kropf and Dan Fiore Will Drive the Next Phase of SALEWA North America's Sales Function as the Company Scales for Projected Growth (From left, Steve Kropf – Salewa North America's new Director of Sales, and Dan Fiore, new Apparel Product Line Manager) Boulder, Co – SALEWA ...read more