Teva Picks Up Momentum and Heat to Amplify Communications

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Teva Selects Public Relations and Social Media Partners to Increase Consumer Connections

(GOLETA, Calif.), July 29, 2013 – Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) has selected two agencies to help the brand increase its awareness and reach in the outdoor market and beyond. Momentum Media PR has been tapped as the brand’s public relations agency of record, and Heat has been chosen as Teva’s social agency to lead engagement across various digital platforms.

 "Teva's brand promise is 'Live Better Stories,' which couldn't be a better platform for social media," said Heat President, John Elder. "We're excited to bring this to life in as many surprising ways as possible."

As Teva looks toward celebrating its 30th birthday in 2014, the agencies will turn up the volume on the brand’s rich history in the outdoors, founded with the creation of the original sport sandal, while focusing on the evolution, innovations, and adventurous stories that will take Teva into the next thirty years as a footwear leader.

“This is an exciting time for Teva and our team is equally excited to be working with great people and a great brand to celebrate their heritage and their future,” said Alycia Cavadi, President of Momentum Media PR. “Our aim is always to share stories within the outdoor space as well as with a broader audience. With Teva, we see a ton of opportunity for their stories and styles to reach a wide range of customers and to introduce Teva to a new generation of fans.”

Momentum’s results-driven approach to PR compliments the energized strategies Heat is known for. Together, the agencies will be communicating and celebrating the Teva legacy with consumers through social, digital, print, and broadcast media. The strategy of aligning two dedicated agencies and delivering the brand through multiple channels will tap new audiences and help share Teva’s story with the world.

Teva’s 30th anniversary celebration will kick off with the launch of its Spring/Summer 2014 Collection in February 2014, to include Originals, Tevasphere, and other new and classic innovations and styles. 

About Heat
Heat is a creative agency that believes in the power of surprise to solve problems, build brands and turn ordinary customers into raving fans. Based in San Francisco, Heat is agency of record for EA SPORTS, Bank of the West, La Crema, Sunrun, MINI of San Francisco, YouSendIt and social agency of record for Teva. For more information visit: www.sfheat.com

About Momentum Media PR
Momentum Media PR is a results-driven PR agency specializing in bringing outdoor, active lifestyle, snow and bike brands to the forefront of their markets and consumer mindshare. Since 2001, Momentum Media PR has been providing public relations, media relations, brand strategy, creative events and consultation contributing to the growth of premium active brands. For more information, visit Momentum Media PR online at www.momentummediapr.com or on Facebook.

About Teva®
Facilitating outdoor adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal the brand continues to be driven by performance innovation and clean, modern design. What started out as whitewater product has evolved into a full arrangement of performance and lifestyle footwear ready for use in the water or on the trails of the great outdoors. Teva is inspired by the stories of great adventures and strives to inspire its consumers to Live Better Stories. The company’s products are sold in over 40 countries worldwide in a wide range of distribution channels. For more information on Teva, please visit http://www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.

About Deckers Outdoor Corporation
Deckers Outdoor Corporation (NASDAQ: DECK) strives to be a premiere lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO® and HOKA ONE ONE® are registered trademarks of Deckers Outdoor Corporation. For more information, visit www.deckers.com.

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