Jetboil Wins Best New Gear Award At Outdoor Retailer Summer Market

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New Joule™ Group Cooking System Earns Top Honors From The Gear Institute

Salt Lake City - Jetboil®, Inc., the world’s leading brand of outdoor cooking systems is proud to accept The Gear Institute’s Best New Gear award at Outdoor Retailer Summer Market 2013. Jetboil received the award for its new Joule™ group cooking system. The state-of-the-art camping stove features liquid fuel performance with canister fuel convenience and boils 1 liter of water in 2 minutes 40 seconds. The 10,000 BTU burner functions consistently in temperatures down to 10-degrees fahrenheit.

“The new Joule represents the most significant design advancement we’ve seen from Jetboil since the company’s initial launch, and it looks very promising,” The Gear Institute editor Justin Nyberg said. “It should quickly become a staple at base camps around the world.”

This is the second award for the Jetboil Joule, which in July won the OutDoor Industry Award in Friedrichshafen, Germany, for its groundbreaking design.

“Jetboil is proud and honored to receive The Gear Institute’s Best New Gear award for the new Jetboil Joule,” Jetboil brand manager Ken Avery said. “This award further solidifies Jetboil as a leading innovator and we kindly accept that endorsement.”

The Gear Institute grants the Best New Gear award to the most innovative, exciting, and trend-setting products at Outdoor Retailer Summer 2013.

About Jetboil

Jetboil is part of the Johnson Outdoors family of leading outdoor recreation equipment brands. Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit www.Jetboil.com.

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