Sof Sole Launches Redesigned Website in Conjunction With New Fall 2013 Products

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Research Triangle Park, NC –Sof Sole®, a leading footbed, hosiery and shoe accessory brand, has launched a redesign of their website www.sofsole.com that provides a better online experience for their customers. Launched in conjunction with innovative new products arriving at retail this fall, the Sof Sole website makeover is clean, dynamic and informative, and provides product information tailored to individual needs.

"The new website features easy-to-use navigation along with a new interactive product matrix that will help customers find the Sof Sole footcare products they need to be successful," said Kurt Wineman, SVP of Sales for Sof Sole. "It’s a great sales tool for retailers looking to provide more of an informative, interactive experience for their customers.”

The website makeover will debut three new fall products including the Sof Sole Thin Fit Insole (the thinnest and lightest insole from Sof Sole to date), the Sof Sole Plantar Fasciitis Insole, and the Sof Sole FIT performance sock. Product pages feature product specs, crisp new photography, fit guides, and links to interactive videos. In addition to updated navigation features and informational content, it will also feature live links to all Sof Sole distributors and retailers, helping customers to purchase online or at their local sporting goods and/or specialty store. For more information, visit www.sofsole.com.

About Sof Sole®

A division of Implus Corporation headquartered in North Carolina's Research Triangle Park, Sof Sole® is leading manufacturer of performance insoles and footwear accessories designed to enhance comfort, support and breathability. A proud sponsor of the Competitor Group Rock ‘n’ Roll Marathon Series, Sof Sole® is committed to offering customized comfort for all types of footwear. www.sofsole.com.

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