[Bend, OR] - Ruffwear, the leading producer of high performance dog gear, is expanding its line of outdoor-inspired dog products for the Spring/Summer 2014 season. Retailers and customers will see updates across the board in Ruffwear’s materials and hardware. Materials that are lighter, more durable and weather resistant and hardware that takes inspiration from the outdoor hardgoods market make their appearance in rain jackets, food storage, leashes, collars and toys for the upcoming seasons. PVC-free coatings, recycled synthetic insulations and natural, renewable materials reinforce Ruffwear’s commitment to building durable products that minimize impact on the environment.
Materials and Hardware Updates
Ruffwear has added a new piece of hardware, the Talon Hook™, inspired by the hook closures found on outdoor gear. Ruffwear-designed, the aluminum Talon Hook™ is light, strong and secure and easy to use. Look for the new Talon Hook™ as a secure attachment point on Ruffwear’s collars and leashes.
Ruffwear is also introducing its new Wavelength™ webbing to enhance performance and durability in the popular Roamer™ Leash. Wavelength™ is a unique webbing that incorporates elastic to extend and retract, easing the strain on both the dog and human. With a new manufacturing process, the webbing and elastic are now integrated, which helps the elastic last longer and maintain its original pliability. The new Wavelength™ is also able to stretch farther than before without adding overall length to the leash in its relaxed state.
A Sampling of Ruffwear’s New Products, Updates
Crag™ Collar ($19.95 MSRP)
The new Crag™ Collar utilizes Ruffwear’s metal Talon Hook™ as a unique connection alternative to the more traditional plastic side-release buckle. Also incorporating Ruffwear’s improved Tubelok™ webbing, the Crag™ Collar stands up to abrasion, particularly dog claws, and offers a more durable, functional, collar. Ruffwear pioneered the Tubelok™ manufacturing process with the mission to make tubular webbing more durable.
Sun Shower™ ($49.95 MSRP)
A waterproof, PVC-free coated rain jacket that’s perfect for thru-hikers and long, wet days on the trail. Sheltered side-release buckles stay free of dirt and debris while reflective trim keeps your companion visible in low light. Designed for full coverage and full range of motion, Ruffwear's Sun Shower™ rain jacket offers high-performance technical fabrics and construction for the outdoor dog.
Kibble Kaddie™ ($39.95 MSRP)
A portable food carrier that's perfect for weekend or multi-week trips, home or office food storage. The interior fabric is PVC-free, grease-resistant and holds up to 42 cups. With the convenient side handle and front pocket for storing bowls, the Kibble Kaddie™ easily pours your companion's food through its secure side chute with magnetic closure. The roll-down dry bag style closure allows for adjustable volume and packs down small.
Singletrak Pack™ ($89.95 MSRP)
The top-selling Singletrak Pack™ has been updated with new colors, more streamlined pockets and new hydration bottles. The low-profile saddlebags ride close to the body, allowing the dog to be more agile. Perfect for long trail runs and day hikes, the Singletrak’s™ new soft-sided collapsible water bottles (2 included) are BPA-free and fit perfectly in the saddlebags. Smaller bottom pockets offer enough space for a collapsible bowl, snacks, leash and poop bags.
All of Ruffwear’s new products will feature fresh colors and patterns with bright pops of color, reflective trims and the same durable, high quality design and materials Ruffwear has become known for. To book a sales appointment at OR, please contact Dove Gibson, Dove@ruffwear.com or for media inquiries, Kate Ketschek, email@example.com.
With the mission to build performance product to enhance and inspire outdoor adventures for dogs and their human companions, Ruffwear Performance Dog Gear™ combines technology, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans.
Ruffwear is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines. Through partnerships with The Conservation Alliance and regional grassroots organizations, Ruffwear is able to give back and create opportunities to strengthen the bond between humans and their dogs.
Based in Bend, Oregon, Ruffwear sells their products through specialty pet and outdoor retailers as well as at www.ruffwear.com.