Sherpani to Unveil the Wellness Collection, a New Fitness, Yoga-inspired Bag Category at Summer OR and Announces MAP Policy to Recommit to Brick and Mortar Retailers

Author:
Updated:
Original:

BOULDER, Colo. (July 25, 2013)Sherpani, the leader in lifestyle bags for women in the outdoor market will debut the Wellness Collection at Summer OR and is implementing a MAP policy for the Spring 2014 season.

The MAP policy is part of a company initiative to reduce discounting and recommit to the retailers that add value to the brand and create a greater customer shopping experience. The MAP policy will apply to the popular Elements Collection, Limited Edition Collection, and the new Wellness Collection. As part of the focus on Brand value and distribution channels, Sherpani will also limit the number of purely e-commerce customers to 10 online retailers who align with Sherpani’s brand standards and commitment to best practices.

According to Sherpani CEO Ed Ruzic, the new policy is due to the persistent overstock situation and the boom in e-commerce sites and Flash sites that led Sherpani into a period of unrestrained discounts and deals on products. “Ultimately, we decided the best course for us was to stay true to the retailers who are investing in the brand and adding value to the Sherpani experience,” Ruzic says. “We are proactively producing fewer units and believe our new policies, plus the scarcity of product, will keep the prices where they belong and bring value back to the product. Sherpani prices are already extremely competitive along with a lifetime guarantee and our fanatical fan base is exploding, therefore, we see no reason to allow undercutting of price that devalues the Sherpani products and ultimately the brand image."

Additionally, Sherpani is introducing a new category of bags at the Outdoor Retailer Show. The Wellness Collection is an entirely new assortment of women's bags oriented toward fitness and inspired by yoga. This is the first complete line of yoga-inspired, wellness bags that include a yoga matt holder, yoga gym bag, hiking backpack, gym backpack, an oversized tote, a fitness duffle and a shoe sac-pack. Retail prices will range from $19.95 – $79.95. The Wellness collection is made of a proprietary lightweight, heathered, nylon and features colorful grommets and custom aluminum hardware.

"I feel the same excitement about this collection as I did nine years ago when we first brought women's specific lifestyle bags to the outdoor market” Ruzic says. “The Sherpani Wellness collection is the first complete assortment of yoga-inspired bags in the market. These bags will allow our Outdoor Retailers to capture and expand to a whole new customer base of women, who are not professional athletes, but are aware of their health and wellness. Once again it’s about lifestyle, valuing the health of your mind, body, and spirit. And once again Sherpani will be the first to help women get there in distinctive style.”

Sherpani's innovative and functional products are on display at the Outdoor Retailer Show July 30 – Aug 3 at booth number 36196. Sherpani is giving away a free tote/shoulder bag to all buyers that attend a 30-minute product preview. Contact Chelsea Ivsin or Madeleine Berger for an appointment (720) 214-2194).

 Sherpani's new Wellness Collection products will be unveiled at Summer OR.

Sherpani's new Wellness Collection products will be unveiled at Summer OR.

Wellness_collection_lifestyle

Since 2003 Sherpani has been a pioneer in developing the market for women's specific lifestyle bags of the Outdoor and Travel Markets. Sherpani’s vision is to create a socially responsible brand whose unique products, core values and company culture serve the emotional needs of women who want to express their personal fashion, their affinity to connect with a cultural philosophy and desire for compelling retail value. Sherpani is driven by the idea that quality handbags add sophistication and personal distinctiveness to every wardrobe choice, and that handbags can positively affect a women’s self image, outlook and productivity. The brand offers five distinctive collections in the mid-price point segment. With almost 12,000 Facebook followers Sherpani continues to lead the way in innovative products for women of all walks of life.

###

Related

images

Sherpani Celebrates 10 Years, Sets New Vision for the Women’s Outdoor Handbag Market - OR Booth #34167

BOULDER, Colo. (July 25, 2014) — Sherpani, the leader in lifestyle bags for women in the outdoor market will debut several new collections at Summer Outdoor Retailer (OR Booth #34167) Aug. 6-9 in Salt Lake City. Sherpani is setting out to reboot the women’s lifestyle category in ...read more

©Earl Harper

Outdoor Research leads Active Insulation category with new hybrid-mapped Deviator Hoody

SEATTLE, Wash. – In recent years, Outdoor Research has led the way forward in technical outdoor apparel, driven by its core brand value: “Innovation that Works.” For Spring 2015, OR continues its focus on functional innovation – making products better, not simply new and ...read more

MS Logo_HiRes

Mountainsmith Debuts Mountain Dome Tents and J-Zip Sleeping Bags at Summer OR

Golden, CO (July 14, 2014) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— will debut the Mountain Dome series of tents alongside their new collection of J-Zip sleeping bags, at Summer Outdoor Retailer. Innovative and built for rugged ...read more

Outdoor Research Alpine

Outdoor Research for Spring 2014 focuses on a category with deep brand roots: Shells

SEATTLE, Wash. – Outdoor Research builds a wide array of technical apparel and sportswear for just about any kind of outdoor climate or situation, but our deepest roots in apparel are in technical shells. For Spring 2014, the design team at Outdoor Research focused on the shell ...read more

Implus

Implus® Launches New Fitness & Wellness Division

Implus continues aggressive growth and opens Austin, Texas-based Fitness & Wellness Division to accelerate innovative active lifestyle brands TriggerPoint, Perfect Fitness, Harbinger, and FuelBelt Austin, Texas—December 1, 2015—Implus®, a leading innovator and provider of ...read more

Jeff Lowe Ama Dablam B-W_TF

Sneak Peek of Jeff Lowe's Metanoia at Outdoor Inspiration Awards Thursday evening at OR and NEW Metanoia SPONSORS Announced

Join us at the Outdoor Inspiration Awards on Thursday evening in room 250 at Outdoor Retailer. Jeff Lowe and other award winners will be honored during the event. Doors and silent auction opens at 5:30pm. Program begins at 6:30 with Kenji Haroutounian as master of ceremonies, ...read more

Yoga Trade

Yoga Trade Launches New Website For Global Yoga Community Offering Worldwide Yoga Jobs, Work Exchange Gigs and Events

Yogatrade.com Offers Worldwide Yoga Jobs, Work Exchange Gigs, Volunteering, Travel Opportunities, and Events Encinitas, CA (October 10, 2013) - How many yoga students dream of traveling the world? How many yoga organizations are searching for amazing yoga professionals? How many ...read more

Setton Farms Logo 72 dpi

Setton Farms Launches Wellness at Work Award

Terra Bella, CA (February 29, 2016)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- will be searching for the nation’s healthiest work place ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Unveils First-Ever Influencer Program

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, unveils its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly formed group will help launch ...read more